| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 190500301105 | BUSINESS COMMUNICATION | Compulsory | 1 | 1 | 4 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| Understanding the importance of commercial communication and communication process, understanding the effects of perception, persuasion and empathy in the communication process, gaining interpersonal communication skills, developing effective communication strategies in organizational and commercial relations,
to learn topics in the office such as communication, writing, paperwork, filing etc. |
| Name of Lecturer(s) |
| Dr. Öğr. Üyesi Turgay OYMAN |
| Learning Outcomes |
| 1 | 1- To be able to define the general concepts of communication science and commercial communication. | | 2 | 2- To be able to explain communication processes. | | 3 | 3- To be able to classify communication types. | | 4 | 4- To be able to define communication barriers. | | 5 | 5- To be able to explain the features of verbal, non-verbal and written communication. | | 6 | 6- To be able to define empathetic and persuasive communication. | | 7 | 7- To be able to explain conflict and its management. |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
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| Recommended Optional Programme Components |
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| Course Contents |
| Basic concepts of Communication and Commercial Communication, types of communication, effective communication, effective listening, communication barriers and solutions, empathetic communication, conflict management. |
| Weekly Detailed Course Contents |
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| 1 | Basic concepts in communication and communication | N/A | N/A | | 2 | Communication process and features | N/A | N/A | | 3 | Types of communication | N/A | N/A | | 4 | Communication barriers and disinformation | N/A | N/A | | 5 | Oral communication, speaking and listening skills, Presentation knowledge | N/A | N/A | | 6 | | N/A | N/A | | 7 | Organizational Communication | N/A | N/A | | 8 | Midterm | N/A | N/A | | 9 | Organizational communication | N/A | N/A | | 10 | persuasive communication | N/A | N/A | | 11 | empathic communication | N/A | N/A | | 12 | Communication and Conflict | N/A | N/A | | 13 | conflict management | N/A | N/A | | 14 | An overview | N/A | N/A | | 15 | final examination | N/A | N/A |
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| Recommended or Required Reading |
| Olgun Irmak Çetin: Ticari İletişim |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | N/A |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 3 | 42 |
| Individual Study for Mid term Examination | 1 | 40 | 40 |
| Individual Study for Final Examination | 1 | 50 | 50 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | | | | | | | | | | | | | | | | | | | | | | LO2 | | | | | | | | | | | | | | | | | | | | | | LO3 | | | | | | | | | | | | | | | | | | | | | | LO4 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | | LO5 | | | | | | | | | | | | | | | | | | | | | | LO6 | | | | | | | | | | | | | | | | | | | | | | LO7 | | | | | | | | | | | | | | | | | | | | |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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