| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 190400705104 | AIRLINE MARKETING | Compulsory | 3 | 5 | 4 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| This course aims to provide theoretical knowledge about the concept of market in airline companies, importance of marketing and marketing needs in airline transportation and to develop solutions for the airline companies in terms of market resources and marketing problems in airline transportation by using those information.
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| Name of Lecturer(s) |
| - |
| Learning Outcomes |
| 1 | Will be able to explain the airline market and its features.
Will be able to explain the marketing mix elements of the airline market.
Will be able to explain the characteristics of airline customers.
Will be able to explain the marketing strategies applied by airlines. |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| - |
| Recommended Optional Programme Components |
| - |
| Course Contents |
| The contents of the course include the subjects such as Basic Concepts and Issues of Marketing; Market and Marketing Strategies for Airlines; Pricing Issues in Airline Marketing, Distribution Systems; Sales, Advertising and Promotion Policies in Airline Companies. |
| Weekly Detailed Course Contents |
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| 1 | Introduction to Marketing, The Marketing Concept and Function , Characteristics of Marketing
| - | - | | 2 | Airline Industry-Marketing Environment, The structure and characteristics of Airline Industry , Marketing Environment
| - | - | | 3 | Airline Marketing and features, Customer
| - | - | | 4 | Marketing Strategies
| - | - | | 5 | Product in Airline Marketing
| - | - | | 6 | Pricing and yield management in Airline Marketing
| - | - | | 7 | Distribution in Airline Marketing
| - | - | | 8 | Airline advertising and promotional policies
| - | - | | 9 | Relationship Marketing in aviation sector
| - | - | | 10 | Brand management in airline marketing
| - | - | | 11 | The future of airline marketing
| - | - | | 12 | The future of airline marketing
| - | - | | 13 | Evoluation the airtransportation market 1
| - | - | | 14 | Evoluation the airtransportation market 2
| - | - |
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| Recommended or Required Reading |
| Anadolu University, Open Education Publications |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | - |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 1 | 20 | 20 |
| Individual Study for Mid term Examination | 3 | 10 | 30 |
| Individual Study for Final Examination | 6 | 10 | 60 |
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| Contribution of Learning Outcomes to Programme Outcomes |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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