Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | 170500108101 | BRAND MANAGEMENT | Compulsory | 4 | 8 | 3 |
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Level of Course Unit |
First Cycle |
Objectives of the Course |
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Name of Lecturer(s) |
Prof Dr Başaran KARADEMİR |
Learning Outcomes |
1 | Will be able to create and implement corporate communication strategies. Will be able to make strategic analyzes in terms of corporate brand. Will be able to analyze corporate identity and culture, will be able to structure and adopt corporate identity and culture within the organization. explains distribution variables and their relation with brand concept. |
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Mode of Delivery |
Daytime Class |
Prerequisites and co-requisities |
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Recommended Optional Programme Components |
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Course Contents |
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Weekly Detailed Course Contents |
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Recommended or Required Reading |
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Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | |
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Workload Calculation |
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Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 1 | 1 |
Individual Study for Mid term Examination | 1 | 45 | 45 |
Individual Study for Final Examination | 1 | 53 | 53 |
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Contribution of Learning Outcomes to Programme Outcomes |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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