| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 3308002106 | TOURISM MARKETING | Compulsory | 1 | 2 | 3 |
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| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| this course aims to interpret the principles of marketing for enterprises of accommodations, travel and food and beverage and to gain the knowledge and skillsto realize general marketing applications.
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| Name of Lecturer(s) |
| Öğr. Gör. Burcu ILGAZ |
| Learning Outcomes |
| 1 | 1- In general, explaining the marketing | | 2 | 2- explaining the Tourism marketing | | 3 | 3- Explaining the tourism market | | 4 | 4- understanding the pricing of touristic product | | 5 | 5- Explaining the distribution of tourism | | 6 | 6- Explaining to promote touristic in tourism | | 7 | 7- explaining To adhere in the product. | | 8 | 8- understanding Tourism marketing research | | 9 | 9- explaining the Tourism marketing policy | | 10 | 10- Explaining the international tourism market |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| "MARKETING DESCRIPTION AS A GENERAL
explaining introducing OF TOURISM Marketing
explaining TOURISM market
TOURISTIC PRODUCT
DISTRIBUTION SYSTEM
PROMOTION STRATEGIES
TOURISM Promotion
BENEFITS OF MEANS OF MARKETING
Marketing Research Methodology
Marketing Research Plan
MARKETING RESEARCH TOPICS
MARKETING POLICY AND PRINCIPLES
INTERNATIONAL TOURISM MARKETING RESEARCH"
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| Weekly Detailed Course Contents |
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| 1 | MARKETING DESCRIPTION AS A GENERAL | | | | 2 | introducing OF TOURISM Marketing | | | | 3 | Marketing information system | | | | 4 | Tourism Marketplace-market | | | | 5 | Tourstic Product
| | | | 6 | the pricing of touristic product | | | | 7 | the pricing of touristic product | | | | 8 | the distribution of tourism | | | | 9 | promotion of touristic product | | | | 10 | Introduction of tourism | | | | 11 | Introduction of tourism | | | | 12 | Tourism Marketing Research | | | | 13 | Tourism marketing policy | | | | 14 | INTERNATIONAL TOURISM MARKETING | | |
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| Recommended or Required Reading |
| Turizm pazarlaması, Prof.Dr Necdet HACIOĞLU, Nobel Yayıncılık, 6. Baskı, Ankara, 2008, yardımcı kitap ve diğer kaynaklar |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 3 | 42 |
| Self Study | 14 | 2 | 28 |
| Individual Study for Mid term Examination | 1 | 5 | 5 |
| Individual Study for Final Examination | 1 | 10 | 10 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | | | | | | | | | | | 5 | | | | | LO2 | | | | | | | | | | | 5 | | | | | LO3 | | | | | | | | | | | 5 | | | | | LO4 | | | | | | | | | | | 5 | | | | | LO5 | | | | | | | | | | | 5 | | | | | LO6 | | | | | | | | | | | 5 | | | | | LO7 | | | | | | | | | | | 5 | | | | | LO8 | | | | | | | | | | | 5 | | | | | LO9 | | | | | | | | | | | 4 | | | | | LO10 | | | | | | | | | | | 5 | | | |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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