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Description of Individual Course Units| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 202201304102 | SPORTS MARKETING | Compulsory | 2 | 4 | 3 |
| | Level of Course Unit | | Short Cycle | | Objectives of the Course | | Functions of the basic concepts of marketing, to discuss the relationship between sponsorship, the basic principles of marketing, sports marketing, the place of sports products, promotion and consumer products, sports, advertising and sponsorship. | | Name of Lecturer(s) | | Öğr. Gör. Evin BAYAR | | Learning Outcomes | | 1 | Knows general approaches and related definitions of marketing, sports and sports products. | | 2 | Sports marketing, definition and explanation of related concepts. | | 3 | Researches the place of sports marketing in marketing, the marketing of sports products and the marketing of sports products, and the services they offer regarding sports organizers and marketing. |
| | Mode of Delivery | | Daytime Class | | Prerequisites and co-requisities | | | Recommended Optional Programme Components | | | Course Contents | | Basic concepts of marketing, basic principles of marketing, promotion of sports products and the relationship between sports products and consumers, advertising and sponsorship, strategic marketing. | | Weekly Detailed Course Contents | |
| 1 | MARKETING, DEFINITION AND PRINCIPLES | | | | 2 | BASIC CONCEPTS IN MARKETING AND MARKETING MANAGEMENT | | | | 3 | MARKETING ENVIRONMENT AND MACRO AND MICRO FACTORS AFFECTING MARKETING | | | | 4 | MARKETING VARIABLES; PRODUCT, PRICE, PLACE AND PROMOTION | | | | 5 | THE CONCEPT OF SPORTS SPONSORSHIP | | | | 6 | FOUNDATIONS OF SPONSORSHIP AND PHILOSOPHY | | | | 7 | MIDTERM | | | | 8 | DEVELOPMENT OF SPORTS SPONSORSHIP | | | | 9 | SPONSORSHIP OBJECTIVES AND ITS REALIZATION | | | | 10 | APPROACHES TO SPORTS MARKETING AND PUBLIC RELATIONS | | | | 11 | SPONSORSHIP MANAGEMENT PROCESS | | | | 12 | THE PLACE OF SPORTS MARKETING IN MARKETING | | | | 13 | MARKETING COMMUNICATION MIX AND SPONSORSHIP | | | | 14 | THE IMPORTANCE OF SPONSORSHIP MEASUREMENT | | |
| | Recommended or Required Reading | | Argan, M. Spor Sponsorluğu Yönetimi, Detay Yayıncılık, Ankara, 2004. Argan, M., Katırcı, H., Spor Pazarlaması, Nobel Yayın, Ankara, 2002. Balcı, V. Spor Pazarlaması, Bağırgan Yayınları, Ankara, 2005. Brooks, C.M., Sport Marketing, Printice Hall, New Jersey,1994,s.33 Parks, J.B., Zenger, B.R.K., Quarterman, J., Editörs; Contemporary Sport Managament, Human Kinetics, 1998,s.2.) Stodlar. D.K., Sport Marketing Quarterly , Volume 11. Number 1. 2002 | | Planned Learning Activities and Teaching Methods | | | Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | |
| | Workload Calculation | |
| Midterm Examination | 1 | 1 | 1 | | Final Examination | 1 | 1 | 1 | | Attending Lectures | 14 | 1 | 14 | | Discussion | 14 | 3 | 42 | | Question-Answer | 14 | 1 | 14 | | Brain Storming | 14 | 1 | 14 | | Homework | 3 | 3 | 9 | |
| Contribution of Learning Outcomes to Programme Outcomes | | LO1 | 4 | 4 | 5 | 5 | 4 | 3 | | LO2 | 4 | 4 | 5 | 5 | 5 | 4 | | LO3 | 4 | 5 | 4 | 5 | 5 | 3 |
| | * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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