| Dersin Kodu | Dersin Adı | Dersin Türü | Yıl | Yarıyıl | AKTS | | 193321001109 | PUBLIC RELATIONS AND COMMUNICATION | Zorunlu | 1 | 1 | 3 |
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| Dersin Seviyesi |
| Ön Lisans |
| Dersin Amacı |
| Basic concepts related to public relations are explained and general presentation of the field is made. public relations definitions within the scope of the course, purpose, function, propaganda, differences with other concepts such as advertising, public of world relations and historical development in Turkey relationship models, public relations of the quality of the personnel, public relations ways to benefit from the internet, crisis management, reputation management, public relationship ethics etc. issues are emphasized.
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| Dersi Veren Öğretim Görevlisi/Görevlileri |
| Öğr.Gör. Hakan IRAK |
| Öğrenme Çıktıları |
| 1 | At the end of the course, the student will be able to define relations with the public. | | 2 | He will learn the importance and characteristics of relations with the people. | | 3 | He will be able to compare peoples' relations, propaganda, advertisement or marketing, and compare them. | | 4 | He will learn theories of public relations. |
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| Öğrenim Türü |
| Daytime Class |
| Dersin Ön Koşulu Olan Dersler |
| None |
| Ders İçin Önerilen Diğer Hususlar |
| None |
| Dersin İçeriği |
| Definition of Public Relations
Historical Development of Public Relations
Public Relations Features
Rights Relationships and Advertisement
Public Relations and Propaganda
Public Relations and Lobbying
Public Relations and Marketing |
| Haftalık Ayrıntılı Ders İçeriği |
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| 1 | Definition of Public Relations | | | | 2 | Historical Development of Public Relations | | | | 3 | Public Relations Features | | | | 4 | Public Relations and Advertising | | | | 5 | Public Relations and Propaganda | | | | 6 | Public Relations and Lobbying | | | | 7 | Public Relations and Marketing | | | | 8 | Exam | | | | 9 | Public Relations Theories: Press Agency and Public Disclosure | | | | 10 | Public Relations Theories: Two-Way Asymmetric Model and Two-Way Symmetric Model | | | | 11 | Public Relations Campaign Design | | | | 12 | Research, Planning and Implementation in Public Relations Campaigns | | | | 13 | Evaluation and Analysis in Public Relations Campaigns | | | | 14 | Public Relations and Crisis Management | | | | 15 | Public Relations and Ethics | | | | 16 | Final | | |
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| Ders Kitabı / Malzemesi / Önerilen Kaynaklar |
| Public Relations - Metin Kazancı |
| Planlanan Öğrenme Aktiviteleri ve Metodları |
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| Değerlendirme | |
| Midterm Examination | 1 | 100 | | TOPLAM | 100 | |
| Final Examination | 1 | 100 | | TOPLAM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | TOPLAM | 100 |
| | Dersin Sunulduğu Dil | | Turkish | | Staj Durumu | | None |
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| İş Yükü Hesaplaması |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 3 | 42 |
| Self Study | 1 | 8 | 8 |
| Individual Study for Mid term Examination | 1 | 15 | 15 |
| Individual Study for Final Examination | 1 | 15 | 15 |
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| Program ve Öğrenme Çıktıları İlişkisi |
| ÖÇ1 | 4 | 4 | 3 | 4 | 5 | 4 | 3 | | ÖÇ2 | 4 | 3 | 3 | 4 | 4 | 3 | 3 | | ÖÇ3 | 4 | 4 | 5 | 5 | 5 | 4 | 5 | | ÖÇ4 | 3 | 4 | 3 | 4 | 4 | 3 | 4 |
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| * Katkı Düzeyi : 1 Çok düşük 2 Düşük 3 Orta 4 Yüksek 5 Çok yüksek |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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