Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | 183321004103 | PUBLIC RELATIONS IN SECURITY | Compulsory | 2 | 4 | 3 |
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Level of Course Unit |
Short Cycle |
Objectives of the Course |
Basic concepts related to public relations are explained and general presentation of the field is made. public relations definitions within the scope of the course, purpose, function, propaganda, differences with other concepts such as advertising, public of world relations and historical development in Turkey relationship models, public relations of the quality of the personnel, public relations ways to benefit from the internet, crisis management, reputation management, public relationship ethics etc. issues are emphasized.
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Name of Lecturer(s) |
Öğr.Gör. Hakan IRAK |
Learning Outcomes |
1 | At the end of the course, the student will be able to define relations with the public. | 2 | He will learn the importance and characteristics of relations with the people. | 3 | He will be able to compare peoples' relations, propaganda, advertisement or marketing, and compare them. | 4 | He will learn theories of public relations. |
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Mode of Delivery |
Daytime Class |
Prerequisites and co-requisities |
None |
Recommended Optional Programme Components |
None |
Course Contents |
Definition of Public Relations
Historical Development of Public Relations
Public Relations Features
Rights Relationships and Advertisement
Public Relations and Propaganda
Public Relations and Lobbying
Public Relations and Marketing |
Weekly Detailed Course Contents |
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1 | Definition of Public Relations | | | 2 | Historical Development of Public Relations | | | 3 | Public Relations Features | | | 4 | Public Relations and Advertising | | | 5 | Public Relations and Propaganda | | | 6 | Public Relations and Lobbying | | | 7 | Public Relations and Marketing | | | 8 | Exam | | | 9 | Public Relations Theories: Press Agency and Public Disclosure | | | 10 | Public Relations Theories: Two-Way Asymmetric Model and Two-Way Symmetric Model | | | 11 | Public Relations Campaign Design | | | 12 | Research, Planning and Implementation in Public Relations Campaigns | | | 13 | Evaluation and Analysis in Public Relations Campaigns | | | 14 | Public Relations and Crisis Management | | | 15 | Public Relations and Ethics | | | 16 | Final | | |
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Recommended or Required Reading |
Public Relations - Metin Kazancı |
Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | None |
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Workload Calculation |
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Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 1 | 1 |
Attending Lectures | 14 | 3 | 42 |
Self Study | 1 | 8 | 8 |
Individual Study for Mid term Examination | 1 | 15 | 15 |
Individual Study for Final Examination | 1 | 15 | 15 |
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Contribution of Learning Outcomes to Programme Outcomes |
LO1 | 4 | 4 | 3 | 4 | 5 | 4 | 3 | LO2 | 4 | 3 | 3 | 4 | 4 | 3 | 3 | LO3 | 4 | 4 | 5 | 5 | 5 | 4 | 5 | LO4 | 3 | 4 | 3 | 4 | 4 | 3 | 4 |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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