|
Description of Individual Course Units| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 162200101103 | GENERAL BUSINESS | Compulsory | 1 | 1 | 3 |
| | Level of Course Unit | | Short Cycle | | Objectives of the Course | | To classify the business types with basic business concepts, to grasp the
work of the organization and to distinguish business size of a company to understand their position in the business to distinguish the concept of managers and leaders in order to continue his life, the production of the company's management functions, by allowing the marketing and sales process; planning, organizing, executing, analyzing the coordination and supervision phase, to analyze the entrepreneurship and the role of entrepreneurship in economic development, the management of solution to possible problems will arise in businesses and to analyze the ways to be successful in this problem | | Name of Lecturer(s) | | Öğr. Gör. Mehmet POLAT | | Learning Outcomes | | 1 | textbooks containing the updated information in the public relations field, application equipment and has a theoretical and practical knowledge in the basic level, supported by other sources. | | 2 | Public relations and marketing concepts close to the field, customer relations, advertising, total quality, human resource management, entrepreneurship and organization theory in the field, the method will have information on strategies and techniques. | | 3 | Contact media and professional knowledge relating to the vehicle. | | 4 | Public relations collection of data related to the field of professional stage in the implementation and publicizing the results of social, scientific, cultural, and ethical values. | | 5 | |
| | Mode of Delivery | | Daytime Class | | Prerequisites and co-requisities | | None | | Recommended Optional Programme Components | | None | | Course Contents | | General information about the business and an introduction to business, science, concepts related to management and management in enterprises, the purpose of business and types,
human resources and public relations functions, Entrepreneurship and analyzes the role of entrepreneurship in economic development. | | Weekly Detailed Course Contents | |
| 1 | General information about the business and an
introduction to management science | | | | 2 | The objectives and types of business | | | | 3 | Environment of Business | | | | 4 | The process of organization of business | | | | 5 | legal structure of business | | | | 6 | mergers and alliances in business | | | | 7 | Business management and concepts associated
with management | | | | 8 | Visa | | | | 9 | Examination of business functions | | | | 10 | human resources and public relations functions
decision-making in business | | | | 11 | Research - development and marketing | | | | 12 | Entrepreneurship and analyzes the role of entrepreneurship in economic development. | | | | 13 | production function | | | | 14 | Final Exam | | |
| | Recommended or Required Reading | | ARIKAN, Semra, Entrepreneurship, Political Bookstore, November 2004. [3] BARUTÇUGİL, Ismet, Strategic Human Resource Management, Career Press, March 2004 [4] Koçel, Tamer, Business Management, 9th Edition, Beta Press-confronta- distribution Inc., Istanbul, 2004. [5] LATİF, Hasan, "Chaotic Management Environment", modern management approaches with Stratrjik size, Edition 1, Beta Press-Release-distribution Co., Istanbul, 2002. [6 ] MUCUK, Ismet, Basic Business Information, Turkmen Press, Istanbul, 2003. | | Planned Learning Activities and Teaching Methods | | | Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
| | Workload Calculation | |
| Midterm Examination | 1 | 1 | 1 | | Final Examination | 1 | 1 | 1 | | Attending Lectures | 14 | 2 | 28 | | Self Study | 14 | 2 | 28 | | Individual Study for Mid term Examination | 1 | 12 | 12 | | Individual Study for Final Examination | 1 | 12 | 12 | |
| Contribution of Learning Outcomes to Programme Outcomes | | LO1 | 5 | | 3 | | | | 4 | | 4 | | 4 | | | | | LO2 | 4 | | 4 | | | | 4 | | 4 | | 3 | | | | | LO3 | 4 | | 3 | | | | 4 | | 4 | | 4 | | | | | LO4 | 4 | | 5 | | | | 5 | | 5 | | 5 | | | | | LO5 | 5 | | 5 | | | | 5 | | 5 | | 5 | | | |
| | * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
|
|
|
|
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
|
|
|