Iğdır University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
162200102100	PUBLIC RELATIONS PRACTICES	Compulsory	1	2	4

Level of Course Unit

Short Cycle

Objectives of the Course

To understand the importance of the principles and enterprises for the purpose of public relations. "

Name of Lecturer(s)

Öğr.Gör. Elif TANER

Learning Outcomes

1	textbooks containing the updated information in the public relations field, application equipment and has a theoretical and practical knowledge in the basic level, supported by other sources.
2	Public relations and marketing concepts close to the field, customer relations, advertising, total quality, human resource management, entrepreneurship and organization theory in the field, the method will have information on strategies and techniques.
3	Contact media and professional knowledge relating to the vehicle.
4	expected of him in applications related to the field of public relations work is conducted as a team member has more entrepreneurial and managerial perspective.
5

Mode of Delivery

Daytime Class

Prerequisites and co-requisities

None

Recommended Optional Programme Components

None

Course Contents

The concept of public relations, history and purpose of the relationship is associated alanlar.halkl and the methods and tools utilized in relation to the basic ilkeleri.halkl. Example public relations practices

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	The concept of public relations, history and related fields that are.
2	The aims and basic principles of public relations.
3	The aims and basic principles of public relations.
4	The methods and tools utilized in public relations
5	The methods and tools utilized in public relations
6	Ilişkiler.halkl public relations process in terms of organization.
7	Landfill
8	Public relations process.
9	Public relations in public administration and target audience.
10	PR in a virtual environment
11	Ilişkiler.halkl public relations and sponsorship in times of crisis.
12	Sample public relations practices
13	Sample public relations practices
14	Final Exam
15
16

Recommended or Required Reading

Yavuz, C.( 2007) Halkla İlişkiler. Ankara: Detay Yayıncılık

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	100
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	100
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	2	2
Attending Lectures	14	2	28
Self Study	14	2	28
Individual Study for Mid term Examination	2	12	24
Individual Study for Final Examination	2	12	24
TOTAL WORKLOAD (hours)			107

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11	PO 12	PO 13	PO 14
LO1	4	4	4	4	4	4	4	4	5	4	3	4	4	4
LO2	4	4	5	4	4	4	3	4	4	4	4	4	4	4
LO3	3	4	4	4	4	4	4	4	4	4	4	4	4	4
LO4	4	4	5	4	4	4	5	4	4	4	4	4	4	4
LO5	4	4	5	4	4	4	5	4	5	4	4	4	4	4

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High