Iğdır University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
162200101102	PUBLIC RELATIONS WRITING	Compulsory	1	1	2

Level of Course Unit

Short Cycle

Objectives of the Course

Contact learning to adapt to this scheme and written communication.

Name of Lecturer(s)

Öğr.Gör. Elif TANER

Learning Outcomes

1	recognition of the profession of journalism,
2	recognition of the written materials used in newspaper
3	learning to write news
4	learning to interview
5	Promotion and learning how to write ad text, recognize the column.
6

Mode of Delivery

Daytime Class

Prerequisites and co-requisities

None

Recommended Optional Programme Components

None

Course Contents

Public relations and written communication relationship, the role of the press and newspaper in mass communication, journalism principles

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Public relations and written communication relationship
2	Location of the press and newspaper in mass communication, journalism principles
3	font types used in Journalism
4	Press release applications
5	Interview and writing
6	Interview and writing
7	Interview examples of recognition
8	Visa
9	Advertising and promotional texts, learning to write
10	Analysis of the corner to recognize fonts and font sample
11	Command powers and establish functional relationships
12	Analysis of the sample text
13	presentations
14	Final Exam
15
16

Recommended or Required Reading

1- Sugarman, Joseph (2009), Handbook of Copywriters, Media Cat Publications, Istanbul. 2 Vitale, Joe (2008), to convince with words Road, Rare Book Publishing, Istanbul. 3- Tokgöz Oya, (2008), Basic Journalism, Image Publishing House Publications, Ankara.

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	100
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	100
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	2	2
Attending Lectures	13	2	26
Self Study	14	1	14
Individual Study for Mid term Examination	1	10	10
Individual Study for Final Examination	1	10	10
TOTAL WORKLOAD (hours)			63

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11	PO 12	PO 13	PO 14
LO1	4	4	4	4	4	4	5	4	3	4	4	4	4	4
LO2	3	3	5	4	4	4	3	4	4	4	5	4	5	3
LO3	5	4	4	4	4	4	3	4	4	4	5	3	4	3
LO4	4	4	4	4	4	4	4	4	4	4	4	4	4	4
LO5	4	4	5	4	4	4	5	4	5	4	5	4	4	4
LO6

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High