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Description of Individual Course UnitsCourse Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | 190400908107 | PUBLIC RELATIONS IN HEALTH INSTITUTIONS | Elective | 4 | 8 | 4 |
| Level of Course Unit | First Cycle | Objectives of the Course | Process of emergence of the public relations effort in health care facilities, and the basic theory of this discipline, to examine the principles. | Name of Lecturer(s) | Öğr. Gör. Necmettin İŞCİ | Learning Outcomes | 1 | Learn the history of public relations. | 2 | Learn the process of the emergence of public relations work. | 3 | Learns the objectives of public relations. | 4 | Learns the organizational structure of public relations. | 5 | Public relations professionals learn the properties. | 6 | Public relations and communication with the audience learns. | 7 | Learns the functioning of the sector of public relations programs. | 8 | Learn what public relations activities in health care facilities. | 9 | Health organizations are organizing public relations knows how. | 10 | Health institutions, public relations reasons for revealing to learn. |
| Mode of Delivery | Daytime Class | Prerequisites and co-requisities | None | Recommended Optional Programme Components | Attendance (minimum 70%)
Come prepared to class.
To provide resources related to the course proposed. | Course Contents | The history of public relations, definition of public relations, public relations world and in Turkey; process of emergence of public relations work, public relations and social responsibility objectives, the organizational structure of public relations, public relations specialist qualifications in public relations target group of public relations communications ; public relations programs in the functioning of the sector, public relations and publicity. | Weekly Detailed Course Contents | |
1 | The historical development of the definition of public relations and public relations. | Lectures, Power point presentation, question and answer and discussion | | 2 | Close to the concepts of Public Relations. | Lectures, Power point presentation, question and answer and discussion | | 3 | Health Care brings out the need for public relations reasons. | Lectures, Power point presentation, question and answer and discussion | | 4 | Followed in health care facilities in public relations purposes. | Lectures, Power point presentation, question and answer and discussion | | 5 | The basic principles of public relations in health care facilities. | Lectures, Power point presentation, question and answer and discussion | | 6 | The organization of public relations in health care facilities. | Lectures, Power point presentation, question and answer and discussion | | 7 | The organization of public relations in health care facilities. | Lectures, Power point presentation, question and answer and discussion | | 8 | Midterm Exam | | | 9 | The development of public relations program in health care facilities. | Lectures, Power point presentation, question and answer and discussion | | 10 | Public relations, promotional activities in health care facilities. | Lectures, Power point presentation, question and answer and discussion | | 11 | Recognition of public relations activities in health care facilities. | Lectures, Power point presentation, question and answer and discussion | | 12 | Health institutions, lobbying, sponsorship and image creation. | Lectures, Power point presentation, question and answer and discussion | | 13 | Public relations practice areas. | Lectures, Power point presentation, question and answer and discussion | | 14 | Used in public relations tools, equipment and methods. | Lectures, Power point presentation, question and answer and discussion | | 15 | Used in public relations tools, equipment and methods. | Lectures, Power point presentation, question and answer and discussion | | 16 | Final exams | | |
| Recommended or Required Reading | 1) Sağlık kurumlarında halkla ilişkiler, Doç.Dr. Dilaver Tengilimoğlu, Gazi kitabevi 2001
2) İletişim ve Halkla İlişkiler, Yrd. Doç. Dr. İlker Bıçakçı ,MediaCat Yayınları 1998
3) İşletmelerde Halkla İlişkiler, Zeyyat Sabuncuoğlu, Alfa Aktüel, 2004
4) Kamuda ve Özel Kesimde Halkla İlişkiler, Turhan Kitabevi Yayınları 2011
5) "Sağlık hizmetleri ve halkla ilişkiler ders notları", Öğr. Gör. Necmettin İŞCİ.(2013) | Planned Learning Activities and Teaching Methods | | Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | None |
| Workload Calculation | |
Midterm Examination | 1 | 1 | 1 | Final Examination | 1 | 2 | 2 | Makeup Examination | 1 | 2 | 2 | Quiz | 2 | 1 | 2 | Attending Lectures | 14 | 1 | 14 | Discussion | 5 | 1 | 5 | Question-Answer | 5 | 1 | 5 | Brain Storming | 14 | 1 | 14 | Seminar | 15 | 1 | 15 | Self Study | 14 | 1 | 14 | Individual Study for Mid term Examination | 1 | 10 | 10 | Individual Study for Final Examination | 1 | 20 | 20 | Oral Examination | 1 | 1 | 1 | Performance | 2 | 1 | 2 | Homework | 2 | 1 | 2 | |
Contribution of Learning Outcomes to Programme Outcomes | LO1 | 5 | 4 | 5 | 2 | 3 | 5 | LO2 | 5 | 4 | 5 | 4 | 5 | 4 | LO3 | 2 | 5 | 4 | 5 | 2 | 5 | LO4 | 2 | 5 | 4 | 5 | 2 | 5 | LO5 | 2 | 5 | 2 | 3 | 2 | 3 | LO6 | 4 | 5 | 2 | 5 | 4 | 5 | LO7 | 3 | 5 | 4 | 5 | 2 | 3 | LO8 | 4 | 5 | 2 | 5 | 4 | 5 | LO9 | 5 | 4 | 5 | 2 | 3 | 2 | LO10 | 4 | 5 | 4 | 5 | 4 | 5 |
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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