Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | İŞL-23-107 | | Elective | 1 | 2 | 6 |
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Level of Course Unit |
Second Cycle |
Objectives of the Course |
During the course, students;
will learn about innovative business structures;
They will understand the processes that an entrepreneurial firm goes through;
they will discuss new trends in business life and innovation
they will evaluate its potential in terms of
They will learn the basics of the business plan;
They will develop a business plan themselves. |
Name of Lecturer(s) |
Dr. Öğr. Üyesi Ercan İNCE |
Learning Outcomes |
1 | To understand entrepreneurship | 2 | Learning to set up a business plan | 3 | To be able to count the criteria that are important when setting up the business plan | 4 | Understanding innovation and its forms | 5 | Understanding innovative technologies and their impact on the media industry | 6 | Understanding users' place in entrepreneurship |
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Mode of Delivery |
Daytime Class |
Prerequisites and co-requisities |
None |
Recommended Optional Programme Components |
No |
Course Contents |
This course aims to teach business management to set up and run a digital business self-management. Students prepare their own business plans as a final project. The main elements of classroom review are real life and classroom discussions. Approaching digital media/web and technology from the information stored during the lecture to the intended areas aims to bring the guest sitters closer to the industry with their passengers. Students to understand the main doubts of digitalization at the end of the semester. |
Weekly Detailed Course Contents |
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1 | Entrepreneurship Concept and Emergence | | | 2 | Success Factors in Entrepreneurship Reasons for Failure | | | 3 | Establishment Process of Enterprises | | | 4 |
Types and Classification of Enterprises | | | 5 | Aims and Basic Functions of the Operator | | | 6 | Common Features of SMEs and SMEs | | | 7 | Contribution, Advantages and Disadvantages of SMEs to the Economic and Social System | | | 8 | EXAM | | | 9 | Small Businesses | | | 10 | Organizations Supporting Small Enterprises | | | 11 | KOSGEB Supports | | | 12 |
Small Business Problems and Solutions | | | 13 |
EU Grant Projects
| | | 14 | EXAM
| | |
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Recommended or Required Reading |
Art of the Start 2.0 – Guy Kawasaki
The Lean Start Up – Eric Ries
Business Model Canvas – Alexander Osterwalder
Media Innovations – A multidisciplinary of Change Tanja Storsul&Arne H.Krumsvik |
Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | No |
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Workload Calculation |
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Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 1 | 1 |
Practice | 2 | 2 | 4 |
Criticising Paper | 6 | 2 | 12 |
Individual Study for Mid term Examination | 8 | 8 | 64 |
Individual Study for Final Examination | 11 | 8 | 88 |
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Contribution of Learning Outcomes to Programme Outcomes |
LO1 | 4 | 5 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 4 | 5 | 4 | LO2 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 4 | 4 | 4 | 4 | 4 | LO3 | 5 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | LO4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | LO5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | LO6 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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