Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
İŞL-23-107Elective116
Level of Course Unit
Second Cycle
Objectives of the Course
During the course, students; will learn about innovative business structures; They will understand the processes that an entrepreneurial firm goes through; they will discuss new trends in business life and innovation they will evaluate its potential in terms of They will learn the basics of the business plan; They will develop a business plan themselves.
Name of Lecturer(s)
Dr. Öğr. Üyesi Ercan İNCE
Learning Outcomes
1To understand entrepreneurship
2Learning to set up a business plan
3To be able to count the criteria that are important when setting up the business plan
4Understanding innovation and its forms
5Understanding innovative technologies and their impact on the media industry
6Understanding users' place in entrepreneurship
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
None
Recommended Optional Programme Components
No
Course Contents
This course aims to teach business management to set up and run a digital business self-management. Students prepare their own business plans as a final project. The main elements of classroom review are real life and classroom discussions. Approaching digital media/web and technology from the information stored during the lecture to the intended areas aims to bring the guest sitters closer to the industry with their passengers. Students to understand the main doubts of digitalization at the end of the semester.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Entrepreneurship Concept and Emergence
2Success Factors in Entrepreneurship Reasons for Failure
3Establishment Process of Enterprises
4 Types and Classification of Enterprises
5Aims and Basic Functions of the Operator
6Common Features of SMEs and SMEs
7Contribution, Advantages and Disadvantages of SMEs to the Economic and Social System
8EXAM
9Small Businesses
10Organizations Supporting Small Enterprises
11KOSGEB Supports
12 Small Business Problems and Solutions
13 EU Grant Projects
14EXAM
Recommended or Required Reading
Art of the Start 2.0 – Guy Kawasaki The Lean Start Up – Eric Ries Business Model Canvas – Alexander Osterwalder Media Innovations – A multidisciplinary of Change Tanja Storsul&Arne H.Krumsvik
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
No
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Practice224
Criticising Paper6212
Individual Study for Mid term Examination8864
Individual Study for Final Examination11888
TOTAL WORKLOAD (hours)170
Contribution of Learning Outcomes to Programme Outcomes
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1
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5
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6
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7
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8
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9
PO
10
PO
11
PO
12
PO
13
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476 226 13 14 • e-mail: info@igdir.edu.tr