Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
İŞL-23-133Elective126
Level of Course Unit
Second Cycle
Objectives of the Course
To teach the basic political advertising information that political parties, those who want to deal with politics, those who want to do academic work on political science may need.
Name of Lecturer(s)
Doç. Dr. Ahmet TAN
Learning Outcomes
1To be able to explain the difference between advertising and political advertising.
2To be able to explain the difference between political campaign and political advertisement.
3Measuring the impact of political advertising
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
No
Recommended Optional Programme Components
No
Course Contents
Communication methods used in election campaigns, especially in public relations, advertising and interpersonal communication, will be discussed in detail within the scope of this course, and how communication is shaped in the political environment will be revealed. Advertising is mostly described as a phenomenon used in the promotion of products and services, and its role in the political arena remains in the background. Within the scope of the course, political advertising will be highlighted, its effect on voter preference will be emphasized and the effective political advertising campaign applied in various local and general elections in our country will be discussed in detail.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Advertising
2Political Advertising Concept
3Historical Development of Political Advertisements-I
4Historical Development of Political Advertisements-II
5Effects of Political Ads
6Types of Political Advertising
7Political Advertising and Image Creation
8Midterm
9Tools and Methods Used in Political Advertisements
10Political Advertising Practices-I
11Political Advertising Practices-II
12Political Advertising Practices-III
13Political Advertising Practices-IV
14Final Exam
Recommended or Required Reading
Onur Bekiroğlu, Enes Bal, Political Advertising, Literatürk Academia, 2014 Assoc. Dr. Ahmet TAN, Political Marketing and Democracy, Detay Publishing, 2017 Professor Ömer ÇAHA, M, GUIDA, Election Campaigns in Turkey, ORION Publications, 2011
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
No
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Practice5315
Question-Answer236
Individual Study for Mid term Examination7749
Individual Study for Final Examination10770
Reading6424
TOTAL WORKLOAD (hours)166
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
PO
11
PO
12
PO
13
LO13445333344334
LO24445333334344
LO34554533335345
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476 226 13 14 • e-mail: info@igdir.edu.tr