Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | TAE-23-132 | AGRICULTURAL COMMUNICATION AND JOURNALISM | Elective | 1 | 2 | 6 |
|
Level of Course Unit |
Second Cycle |
Objectives of the Course |
This course helps students build a theoretical base in agricultural communications and journalism. The course will provide students with an understanding of the importance of mass communication and various other communication methods in the agricultural sector.
This Course prepares individuals to apply journalism, communication and broadcasting principles to develop, produce, and transmite agricultural information. The course will cover communication mediums targeted at agricultural producers including magazines, newsletters, radio, the Internet, field days, demonstration plots, briefings and other communication methods as well as basic journalism, broadcasting, film/video, and communication techniques.
|
Name of Lecturer(s) |
Assist. Prof. Dr. Yakup Erdal ERTÜRK |
Learning Outcomes |
1 | Understand the various communication methods and mediums used to communicate agricultural information; | 2 | Understand the issues in agricultural communications. | 3 | Make intelligent choices on which communication medium (media) to use to best communicate information to a given audience. | 4 | Have an appreciation for how the mass media cover agriculture and agricultural issues. |
|
Mode of Delivery |
Daytime Class |
Prerequisites and co-requisities |
None |
Recommended Optional Programme Components |
None |
Course Contents |
Course Introduction
Orientation, overview, definition of agricultural communication and journalism
Communication theory
The Listening Processes
• Listening Skills and Feedback
• Verbal and Non-Verbal Communication
• Audience
• Fact, Inference and Opinion
• Ethics in Communication
History of communication, mass communication, Agriculture Communication
History of journalism and Agricultural journalism
Role of Communication in Society
Agriculture’s view of agricultural communication / trends in agriculture
Agricultural media
Newspapers/ Magazines
Newsletter and brochure
Radio/Television/Electronic Media
Others
Agricultural marketing communications
Journalistic Writing
Writing Skills
Writing news story
Writing Press Releases
Writing for Electronic Media
Writing Advertising
Making a interview
Photographic Journalism
Digital Camera Terminology
• Elements of Good Photographs
• Types of Photographs
• Photograph Cropping
• Photo Captions
• Photography in Ag Communications
• Legal and Ethical Practices
Midterm exam
• Human Relations
• Public Relations
• Public relations in agriculture
• Human Relations
• Public Relations
• Public relations in agriculture
Business Writing and Resumes
Business Letters
• Thank You Letters
• Professional E-mail Writing
• Résumés
Research in Agricultural Communications
Researching your Audience
Types of Presentations
Creating Presentations
Developing & Improving Presentations
Presentations
|
Weekly Detailed Course Contents |
|
1 | Course Introduction
Orientation, overview, definition of agricultural communication and journalism
Communication theory
The Listening Processes
• Listening Skills and Feedback
• Verbal and Non-Verbal Communication
• Audience
• Fact, Inference and Opinion
• Ethics in Communication
| | | 2 | History of communication, mass communication, Agriculture Communication
History of journalism and Agricultural journalism
| | | 3 | Role of Communication in Society
Agriculture’s view of agricultural communication / trends in agriculture
| | | 4 | Agricultural media
Newspapers/ Magazines
Newsletter and brochure
Radio/Television/Electronic Media
Others
| | | 5 | Agricultural marketing communications | | | 6 | Journalistic Writing
Writing Skills
Writing news story
Writing Press Releases
Writing for Electronic Media
Writing Advertising
Making a interview
| | | 7 | Photographic Journalism
Digital Camera Terminology
• Elements of Good Photographs
• Types of Photographs
• Photograph Cropping
• Photo Captions
• Photography in Ag Communications
• Legal and Ethical Practices
| | | 8 | • Human Relations
• Public Relations
• Public relations in agriculture
| | | 9 | • Human Relations
• Public Relations
• Public relations in agriculture
| | | 10 | Business Writing and Resumes
Business Letters
• Thank You Letters
• Professional E-mail Writing
• Résumés
| | | 11 | Research in Agricultural Communications | | | 12 | Researching your Audience | | | 13 | Types of Presentations
Creating Presentations
Developing & Improving Presentations
| | | 14 | Presentations | | | 15 | | | | 16 | | | |
|
Recommended or Required Reading |
Boone, K., Meisenbach, T. and Tucker, M. 2000. Agricultural Communications Changes and Challenges. IOWA State University Press, Ames, Iowa, US.
Pawlick, T.F. 2001. The Invisible Farm The Worldwide Decline of Farm News and Agricultural journalism Training. Burhnam Inc., Publishers, US.
Telg, R. and Irani, T.A. 2012. Agricultural Communications in Action A hands-on Approach. Delmar Cengage learning, US.
|
Planned Learning Activities and Teaching Methods |
|
Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | | Work Placement(s) | None |
|
Workload Calculation |
|
Midterm Examination | 1 | 10 | 10 |
Final Examination | 1 | 10 | 10 |
Attending Lectures | 14 | 10 | 140 |
Individual Study for Mid term Examination | 1 | 10 | 10 |
Individual Study for Final Examination | 1 | 10 | 10 |
|
Contribution of Learning Outcomes to Programme Outcomes |
|
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
|
|
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
|