Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
TAE-23-110FOOD PROUSTION MARKETINGElective116
Level of Course Unit
Second Cycle
Objectives of the Course
This course aims to provide students a more comprehensive view regarding final consumers. It teaches to look deeper into consumers’ world by focusing on the psychological, sociological and cultural aspects of consumption.
Name of Lecturer(s)
Doç. Dr. Yakup Erdal ERTÜRK
Learning Outcomes
1Will be able to explain the principal concepts and models related consumer behavior.
2Will be able to analyze the effects of reasons and results psychological, social, cultural and demographical factors on consumer decision process and the results of decision process.
3Will be able to evaluate between the relationship consumer behaviors and marketin practices.
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
None
Recommended Optional Programme Components
At the end of this course, the student will be able to; 1.Will be able to explain the principal concepts and models related consumer behavior. 2. Will be able to analyze the effects of reasons and results psychological, social, cultural and demographical factors on consumer decision process and the results of decision process. 3. Will be able to evaluate between the relationship consumer behaviors and marketin practices.
Course Contents
Moving from micro to macro topics, perception, learning, motivation, personality and lifestyle, attitudes, identities, decision making mechanisms and social and cultural interactions of consumers are the main topics of this course. Different dimensions of consumption before, during and after purchasing are investigated.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1The meaninig of consumer behavior
2Learning and Memory
3Motivation and İnvolment
4Algılama
5Attitudes and Attitude Chance
6Personality and Self-Consept
7Lifestyle
8Group İnfluence and Reference Groups
9Family
10Personal İnfluences
11Social Class
12Culture and Subcultures
13Buying Decision Making
14Global consumer culture
Recommended or Required Reading
• Solomon, M.R. (2009), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination122
Attending Lectures14456
Individual Study for Mid term Examination11818
Individual Study for Final Examination1010100
TOTAL WORKLOAD (hours)177
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
LO1  3     2 
LO25  4   4  
LO3   5 5   4
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
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