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Description of Individual Course UnitsCourse Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | TAE-23-119 | ORGANİK ÜRÜNLERE YÖNELİK TÜKETİCİ DAVRANIŞLARI | Elective | 1 | 1 | 6 |
| Level of Course Unit | Second Cycle | Objectives of the Course | Having successfully completed this course, the students will be able to: comprehend the relation between organic farming products and consumer behaviour, basic concepts relating to consumer behaviour, understand how buying behaviours of consumers are influenced by various factors, learn the consumer decision making process before, during and after purchase, and be able to describe the background of consumers’ behaviours during the buying process. | Name of Lecturer(s) | Dr. Öğr. Üyesi Ayça Nur ŞAHİN DEMİREL | Learning Outcomes | 1 | To be able to take an active role in the consumer dimension of the studies for the spreading of organic agriculture. | 2 | Comprehending the importance of consumer behaviour in spreading organic farming practices and the relations between organic farming and consumer behaviour | 3 | Possessing theoretical knowledge on background of consumer behaviour | 4 | To be able to develop marketing strategies and ideas in relation with consumer buying behaviours for the companies acting in the field of organic farming |
| Mode of Delivery | Daytime Class | Prerequisites and co-requisities | | Recommended Optional Programme Components | | Course Contents | Consumer Behavior scope, characteristics, relationship of consumer behavior with other disciplines, Motivation and perception, Learning and memory, Measuring attitudes and attitudes, personality, self and consumer behavior Values, lifestyle, belief, culture, advisory groups, family, social classes, demographic factors and consumer behavior,, Values, lifestyle, belief, culture, advisory groups, family, social classes, demographic factors and consumer behavior, , Consumer behavior models, Consumer buying process: consumer behavior before purchasing, Consumer behavior models, Consumer buying process: Consumer behavior at the moment of purchase, Consumer behavior models, Consumer buying process: Consumer behavior after purchasing, Relationship and interaction between organic farming and consumer purchasing behavior, Relationship and interaction between organic agricultural products and consumer purchasing behavior, Organic farming; Organic products and consumer behavior: buying behavior of consumers of organic products in Turkey and in other countries, Organic products and consumer behavior: buying behavior of consumers of organic products in Turkey and in other countries. | Weekly Detailed Course Contents | |
1 | Informing students about the content and application of the course and introduction to consumer behavior, consumer behavior concept | | | 2 | Consumer Behavior scope, characteristics, relationship of consumer behavior with other disciplines | | | 3 | Motivation and perception | | | 4 | Learning and memory | | | 5 | Measuring attitudes and attitudes, personality, self and consumer behavior | | | 6 | Values, lifestyle, belief, culture, advisory groups, family, social classes, demographic factors and consumer behavior | | | 7 | Values, lifestyle, belief, culture, advisory groups, family, social classes, demographic factors and consumer behavior | | | 8 | MidTerm Exam | | | 9 | Consumer behavior models, Consumer buying process: consumer behavior before purchasing | | | 10 | Consumer behavior models, Consumer buying process: Consumer behavior at the moment of purchase | | | 11 | Consumer behavior models, Consumer buying process: Consumer behavior after purchasing | | | 12 | Relationship and interaction between organic farming and consumer purchasing behavior | | | 13 | Relationship and interaction between organic agricultural products and consumer purchasing behavior | | | 14 | Organic farming; Organic products and consumer behavior: buying behavior of consumers of organic products in Turkey and in other countries | | | 15 | Final Exam | | |
| Recommended or Required Reading | • Bilge, F.A., Göksu, N., 2010, Tüketici Davranışları, Gazi Yayınevi, Ankara, 202 s.
• Bond, C.A., D. Thilmany, and J. Kelling-Bond, 2008. Understanding consumer interest in product and process based attributes for fresh produce. Agribusiness 24, 231-252.
• Çelik, S., 2013, Kimler, neden organik gıda satın alıyor? Bir alan araştırması. Selçuk Üniversitesi, Sosyal Bilimler Enstitüsü Dergisi, (30): 93-108.
• Şahin, A. N., 2019, İzmir ve İstanbul’da Organik Pazarların Mevcut Durumu ve En Fazla Tercih Edilebilir Organik Pazar Tasarımının Geliştirilmesi, Ege Üniversitesi Fen Bilimleri Enstitüsü, Doktora Tezi, 132 s.
• Solomon, M.R., 2009, Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education | Planned Learning Activities and Teaching Methods | | Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | |
| Workload Calculation | |
Midterm Examination | 1 | 1 | 1 | Final Examination | 1 | 2 | 2 | Self Study | 20 | 8 | 160 | Individual Study for Mid term Examination | 1 | 1 | 1 | Individual Study for Final Examination | 1 | 1 | 1 | Homework | 1 | 4 | 4 | |
Contribution of Learning Outcomes to Programme Outcomes | | * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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