Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
TAE-23-119ORGANİK ÜRÜNLERE YÖNELİK TÜKETİCİ DAVRANIŞLARIElective116
Level of Course Unit
Second Cycle
Objectives of the Course
Having successfully completed this course, the students will be able to: comprehend the relation between organic farming products and consumer behaviour, basic concepts relating to consumer behaviour, understand how buying behaviours of consumers are influenced by various factors, learn the consumer decision making process before, during and after purchase, and be able to describe the background of consumers’ behaviours during the buying process.
Name of Lecturer(s)
Dr. Öğr. Üyesi Ayça Nur ŞAHİN DEMİREL
Learning Outcomes
1To be able to take an active role in the consumer dimension of the studies for the spreading of organic agriculture.
2Comprehending the importance of consumer behaviour in spreading organic farming practices and the relations between organic farming and consumer behaviour
3Possessing theoretical knowledge on background of consumer behaviour
4To be able to develop marketing strategies and ideas in relation with consumer buying behaviours for the companies acting in the field of organic farming
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
Recommended Optional Programme Components
Course Contents
Consumer Behavior scope, characteristics, relationship of consumer behavior with other disciplines, Motivation and perception, Learning and memory, Measuring attitudes and attitudes, personality, self and consumer behavior Values, lifestyle, belief, culture, advisory groups, family, social classes, demographic factors and consumer behavior,, Values, lifestyle, belief, culture, advisory groups, family, social classes, demographic factors and consumer behavior, , Consumer behavior models, Consumer buying process: consumer behavior before purchasing, Consumer behavior models, Consumer buying process: Consumer behavior at the moment of purchase, Consumer behavior models, Consumer buying process: Consumer behavior after purchasing, Relationship and interaction between organic farming and consumer purchasing behavior, Relationship and interaction between organic agricultural products and consumer purchasing behavior, Organic farming; Organic products and consumer behavior: buying behavior of consumers of organic products in Turkey and in other countries, Organic products and consumer behavior: buying behavior of consumers of organic products in Turkey and in other countries.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Informing students about the content and application of the course and introduction to consumer behavior, consumer behavior concept
2Consumer Behavior scope, characteristics, relationship of consumer behavior with other disciplines
3Motivation and perception
4Learning and memory
5Measuring attitudes and attitudes, personality, self and consumer behavior
6Values, lifestyle, belief, culture, advisory groups, family, social classes, demographic factors and consumer behavior
7Values, lifestyle, belief, culture, advisory groups, family, social classes, demographic factors and consumer behavior
8MidTerm Exam
9Consumer behavior models, Consumer buying process: consumer behavior before purchasing
10Consumer behavior models, Consumer buying process: Consumer behavior at the moment of purchase
11Consumer behavior models, Consumer buying process: Consumer behavior after purchasing
12Relationship and interaction between organic farming and consumer purchasing behavior
13Relationship and interaction between organic agricultural products and consumer purchasing behavior
14Organic farming; Organic products and consumer behavior: buying behavior of consumers of organic products in Turkey and in other countries
15Final Exam
Recommended or Required Reading
• Bilge, F.A., Göksu, N., 2010, Tüketici Davranışları, Gazi Yayınevi, Ankara, 202 s. • Bond, C.A., D. Thilmany, and J. Kelling-Bond, 2008. Understanding consumer interest in product and process based attributes for fresh produce. Agribusiness 24, 231-252. • Çelik, S., 2013, Kimler, neden organik gıda satın alıyor? Bir alan araştırması. Selçuk Üniversitesi, Sosyal Bilimler Enstitüsü Dergisi, (30): 93-108. • Şahin, A. N., 2019, İzmir ve İstanbul’da Organik Pazarların Mevcut Durumu ve En Fazla Tercih Edilebilir Organik Pazar Tasarımının Geliştirilmesi, Ege Üniversitesi Fen Bilimleri Enstitüsü, Doktora Tezi, 132 s. • Solomon, M.R., 2009, Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination122
Self Study208160
Individual Study for Mid term Examination111
Individual Study for Final Examination111
Homework144
TOTAL WORKLOAD (hours)169
Contribution of Learning Outcomes to Programme Outcomes
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10
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LO4     4443 
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476 226 13 14 • e-mail: info@igdir.edu.tr