Iğdır University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
0701407116	PAZARLAMA YÖNETİMİ	Elective	4	7	4

Level of Course Unit

First Cycle

Objectives of the Course

To gain competencies related to marketing management

Name of Lecturer(s)

Learning Outcomes

1	Information about marketing management
2	Gain the ability to make marketing planning
3
4
5

Mode of Delivery

Daytime Class

Prerequisites and co-requisities

None

Recommended Optional Programme Components

None

Course Contents

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Definition of Marketing and Standardization
2	Definition of Marketing and Standardization
3	Definition of Marketing and Standardization
4	Marketing Management Concept
5	Marketing Management Concept
6	Marketing Management Concept
7	Importance and Development of Agricultural Marketing
8	Importance and Development of Agricultural Marketing
9	Importance and Development of Agricultural Marketing
10	Functional Approach in Agricultural Marketing
11	Functional Approach in Agricultural Marketing
12	Agricultural Products and Practices in Terms of Promotion Decisions
13	Agricultural Products and Practices in Terms of Promotion Decisions
14	Agricultural Products and Practices in Terms of Promotion Decisions
15	Agricultural Products and Practices in Terms of Promotion Decisions
16	Final

Recommended or Required Reading

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	100
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	100
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	2	2
Attending Lectures	14	6	84
Self Study	1	8	8
Individual Study for Mid term Examination	1	10	10
Individual Study for Final Examination	1	15	15
TOTAL WORKLOAD (hours)			120

Contribution of Learning Outcomes to Programme Outcomes

PO
1

PO
2

PO
3

PO
4

PO
5

PO
6

PO
7

PO
8

PO
9

PO
10

PO
11

PO
12

PO
13

PO
14

PO
15

PO
16

PO
17

PO
18

LO1

LO2

LO3

LO4

LO5

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High