Iğdır University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
0701406112	GIDA VE TARIMDA PAZARLAMA PRENSİPLERİNE GİRİŞ	Elective	3	6	3

Level of Course Unit

First Cycle

Objectives of the Course

Recognize the concept of marketing and understand the marketing practices in food products; Turkey and the world to educate individuals capable of monitoring the developments in the food industry and marketing techniques.

Name of Lecturer(s)

Learning Outcomes

1	Understanding of marketing related definitions
2	To be able to analyze food sector and marketing field together
3
4
5

Mode of Delivery

Daytime Class

Prerequisites and co-requisities

None

Recommended Optional Programme Components

None

Course Contents

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Marketing and Food Products Marketing Concept
2	Marketing and Food Products Marketing Concept
3	Marketing and Food Products Marketing Concept
4	Developments in Food Products Market
5	Developments in Food Products Market
6	Developments in Food Products Market
7	Market Demand Forecasting in Food Firms
8	Market Demand Forecasting in Food Firms
9	Market Demand Forecasting in Food Firms
10	Market Segmentation and Target Market Selection in Food Products
11	Market Segmentation and Target Market Selection in Food Products
12	Market Segmentation and Target Market Selection in Food Products
13	Evaluation of Marketing Performance of Food Companies
14	Evaluation of Marketing Performance of Food Companies
15	Evaluation of Marketing Performance of Food Companies
16	Final

Recommended or Required Reading

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	100
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	100
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	2	2
Attending Lectures	14	2	28
Self Study	14	3	42
Individual Study for Mid term Examination	1	7	7
Individual Study for Final Examination	1	10	10
TOTAL WORKLOAD (hours)			90

Contribution of Learning Outcomes to Programme Outcomes

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14

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15

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17

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18

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LO4

LO5

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High