| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 200401305003 | INTERNATIONAL MARKETING | Elective | 3 | 5 | 3 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| It is aimed to recognize the basics of international marketing and to have the competence to carry out international marketing activities in the light of basic knowledge in international marketing. |
| Name of Lecturer(s) |
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| Learning Outcomes |
| 1 | Using the theoretical knowledge acquired in international marketing issues, problem solving, analytical thinking, effective and rational decision making. | | 2 | Knows the methods and approaches related to international marketing | | 3 | Explain international marketing operations | | 4 | Offers solutions to problems that may occur in international marketing processes. |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| Non |
| Recommended Optional Programme Components |
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| Course Contents |
| It includes the definition and concepts of international marketing, international marketing research, international market segmentation, target market selection and positioning, ways of entering international markets, import / export operations and international marketing mix. |
| Weekly Detailed Course Contents |
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| 1 | International Marketing concepts and definitions | | | | 2 | Internal Analysis in International Marketing | | | | 3 | Environmental Analysis in International Marketing | | | | 4 | International Marketing Research | | | | 5 | International Marketing Research | | | | 6 | Market Segmentation, Target Market Selection and Positioning in International Marketing | | | | 7 | International Market Entry Strategies | | | | 8 | Distribution in International Marketing | | | | 9 | Midterm | | | | 10 | Product and Service Decisions in International Marketing | | | | 11 | Brand Decisions in International Marketing | | | | 12 | Standardization, Innovation and New Product in International Marketing | | | | 13 | Pricing Decisions in International Marketing | | | | 14 | Promotion Decisions in International Marketing | | |
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| Recommended or Required Reading |
| Uluslararası Pazarlama Yönetimi-Mehmet Karafakıoğlu-Beta
Uluslararası Pazarlama- Ömer Akat-Ekat Kitap |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 70 | | Individual Study for Mid term Examination | 1 | 30 | | SUM | 100 | |
| Final Examination | 1 | 70 | | Individual Study for Final Examination | 1 | 30 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | | Work Placement(s) | |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Individual Study for Mid term Examination | 4 | 5 | 20 |
| Individual Study for Final Examination | 7 | 10 | 70 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | 4 | 4 | 3 | 4 | 4 | | LO2 | 3 | 3 | 3 | 3 | 3 | 3 | | LO3 | 4 | 4 | 3 | 3 | 4 | 3 | | LO4 | 3 | 3 | 4 | 4 | 3 | 3 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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