Iğdır University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
190400908107	PUBLIC RELATIONS IN HEALTH INSTITUTIONS	Elective	4	8	4

Level of Course Unit

First Cycle

Objectives of the Course

Process of emergence of the public relations effort in health care facilities, and the basic theory of this discipline, to examine the principles.

Name of Lecturer(s)

Öğr. Gör. Necmettin İŞCİ

Learning Outcomes

1	Learn the history of public relations.
2	Learn the process of the emergence of public relations work.
3	Learns the objectives of public relations.
4	Learns the organizational structure of public relations.
5	Public relations professionals learn the properties.
6	Public relations and communication with the audience learns.
7	Learns the functioning of the sector of public relations programs.
8	Learn what public relations activities in health care facilities.
9	Health organizations are organizing public relations knows how.
10	Health institutions, public relations reasons for revealing to learn.

Mode of Delivery

Daytime Class

Prerequisites and co-requisities

None

Recommended Optional Programme Components

Attendance (minimum 70%) Come prepared to class. To provide resources related to the course proposed.

Course Contents

The history of public relations, definition of public relations, public relations world and in Turkey; process of emergence of public relations work, public relations and social responsibility objectives, the organizational structure of public relations, public relations specialist qualifications in public relations target group of public relations communications ; public relations programs in the functioning of the sector, public relations and publicity.

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	The historical development of the definition of public relations and public relations.	Lectures, Power point presentation, question and answer and discussion
2	Close to the concepts of Public Relations.	Lectures, Power point presentation, question and answer and discussion
3	Health Care brings out the need for public relations reasons.	Lectures, Power point presentation, question and answer and discussion
4	Followed in health care facilities in public relations purposes.	Lectures, Power point presentation, question and answer and discussion
5	The basic principles of public relations in health care facilities.	Lectures, Power point presentation, question and answer and discussion
6	The organization of public relations in health care facilities.	Lectures, Power point presentation, question and answer and discussion
7	The organization of public relations in health care facilities.	Lectures, Power point presentation, question and answer and discussion
8	Midterm Exam
9	The development of public relations program in health care facilities.	Lectures, Power point presentation, question and answer and discussion
10	Public relations, promotional activities in health care facilities.	Lectures, Power point presentation, question and answer and discussion
11	Recognition of public relations activities in health care facilities.	Lectures, Power point presentation, question and answer and discussion
12	Health institutions, lobbying, sponsorship and image creation.	Lectures, Power point presentation, question and answer and discussion
13	Public relations practice areas.	Lectures, Power point presentation, question and answer and discussion
14	Used in public relations tools, equipment and methods.	Lectures, Power point presentation, question and answer and discussion
15	Used in public relations tools, equipment and methods.	Lectures, Power point presentation, question and answer and discussion
16	Final exams

Recommended or Required Reading

1) Sağlık kurumlarında halkla ilişkiler, Doç.Dr. Dilaver Tengilimoğlu, Gazi kitabevi 2001 2) İletişim ve Halkla İlişkiler, Yrd. Doç. Dr. İlker Bıçakçı ,MediaCat Yayınları 1998 3) İşletmelerde Halkla İlişkiler, Zeyyat Sabuncuoğlu, Alfa Aktüel, 2004 4) Kamuda ve Özel Kesimde Halkla İlişkiler, Turhan Kitabevi Yayınları 2011 5) "Sağlık hizmetleri ve halkla ilişkiler ders notları", Öğr. Gör. Necmettin İŞCİ.(2013)

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	100
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	100
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	2	2
Makeup Examination	1	2	2
Quiz	2	1	2
Attending Lectures	14	1	14
Discussion	5	1	5
Question-Answer	5	1	5
Brain Storming	14	1	14
Seminar	15	1	15
Self Study	14	1	14
Individual Study for Mid term Examination	1	10	10
Individual Study for Final Examination	1	20	20
Oral Examination	1	1	1
Performance	2	1	2
Homework	2	1	2
TOTAL WORKLOAD (hours)			109

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6
LO1	5	4	5	2	3	5
LO2	5	4	5	4	5	4
LO3	2	5	4	5	2	5
LO4	2	5	4	5	2	5
LO5	2	5	2	3	2	3
LO6	4	5	2	5	4	5
LO7	3	5	4	5	2	3
LO8	4	5	2	5	4	5
LO9	5	4	5	2	3	2
LO10	4	5	4	5	4	5

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High