| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 170500108109 | MARKETING MANAGEMENT IN AGRICULTURAL BUSINESS | Elective | 4 | 8 | 3 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| Marketing is an inseperable part of todays modern life. Hence, the purpose of this course is to explain what marketing is about and what is covered within the context of marketing function in organizations. |
| Name of Lecturer(s) |
| Doç.Dr.Özcan ÇAĞLAR |
| Learning Outcomes |
| 1 | Describes and gives examples for the basic concepts regarding marketing Explains the concept of market environment, analysis the constituents of the market environment and derives implications from this analysis for the marketing management Explains the causes of consumer behavior and derives some consclusions for the marketing management |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| The topics covered in this course are the definition of marketing, examination of marketing environment, understanding of marketing mix and discussion of marketing management process as well as the principles of the implementation of marketin process. |
| Weekly Detailed Course Contents |
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| 1 | 1 Conceptual Development And Definition Of Marketing Concept
2 Marketing Planning And Research
3 Market Analysis, Positioning, Partitioning And Targeting
4 Product Decisions And Management
5 Price Policies And Management
6 Distribution Strategies and Management
7 Promotion Decisions And Management
8 Consumer Markets And Consumer Behaviours
9 Industrial Marketing And Buyer Behaviours
10 Significance of Agriculture Sector In Turkey And In The World
11 Agriculture Economy And Management
12 Agricultural Marketing Management
13 Encountered Problems In Agricultural Marketing Activities
14 Proposals For The Activation Of Agricultural Marketing | | |
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| Recommended or Required Reading |
| Pazarlama İlkeleri, İsmet MUCUK, 20.Baskı, Türkmen KİTABEVİ |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | | Work Placement(s) | | Yok |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 2 | 28 |
| Self Study | 1 | 1 | 1 |
| Individual Study for Mid term Examination | 14 | 1 | 14 |
| Individual Study for Final Examination | 14 | 2 | 28 |
| Homework | 1 | 10 | 10 |
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| Contribution of Learning Outcomes to Programme Outcomes |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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