| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 190400308112 | ADVERTISING | Elective | 4 | 8 | 4 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| Courses, Advertising and the theory aims to explain the importance of advertising. |
| Name of Lecturer(s) |
| Dr. Öğr. Üyesi. Barış ARMUTCU |
| Learning Outcomes |
| 1 | Knows the theory of advertising. | | 2 | Advertising audience knows the use of tools. | | 3 | Knows the types of advertising. | | 4 | Knows the language of your ad text and advertising aesthetic. |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Is given to theoretical knowledge. Advertise examples and applications, showing, today's students are asked to produce theories of advertising media to be used for the mass media. |
| Weekly Detailed Course Contents |
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| 1 | What is Advertising? | | | | 2 | History and development of advertising | | | | 3 | The basic concepts and terms of advertising | | | | 4 | Advertising and communication tools | | | | 5 | Advertise functioning of the mechanism | | | | 6 | Advertising types and instances | | | | 7 | The internal structure of advertising agencies and task configurations | | | | 8 | Midterm | | | | 9 | Advertising strategy, objectives and audience | | | | 10 | Corporate culture and image of Advertising | | | | 11 | Advertising and aesthetic language | | | | 12 | Advertising, brand association, slogan and logo | | | | 13 | Ad text and structural properties | | | | 14 | Final Exam | | |
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| Recommended or Required Reading |
| Batı, U. (2010) Language of Advertising, Alfa Publishing
Elden, M. (2016) Advertising and Advertising, Say Publications |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 12 | 3 | 36 |
| Individual Study for Mid term Examination | 5 | 4 | 20 |
| Individual Study for Final Examination | 5 | 7 | 35 |
| Homework | 10 | 3 | 30 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | 4 | 5 | 4 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 4 | | LO2 | 4 | 5 | 5 | 4 | 5 | 4 | 4 | 5 | 4 | 5 | 5 | 5 | 4 | 4 | | LO3 | 4 | 4 | 4 | 4 | 5 | 5 | 4 | 5 | 4 | 4 | 5 | 5 | 4 | 4 | | LO4 | 5 | 4 | 4 | 4 | 5 | 5 | 4 | 5 | 4 | 5 | 5 | 5 | 4 | 4 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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