| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 190400307113 | CONSUMER BEHAVIOR | Elective | 4 | 7 | 4 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| For the purpose of this course, it is aimed to explain the conditions and media according to which consumer behavior changes and to explain the components of this process and to evaluate and analyze them in order to improve marketing practices in profit-making and non-profit organizations and institutions. It is aimed to give students the ability to make sense of consumer behavior and to organize this process by analyzing. |
| Name of Lecturer(s) |
| Dr. Öğr. Üyesi Barış ARMUTCU |
| Learning Outcomes |
| 1 | Explain the definitions and concepts related to consumer behavior management. | | 2 | Interpret the relationships between consumer behavior processes | | 3 | Explain the principles of the consumer behavior process. | | 4 | Applies consumer behavior to profit-oriented organizations. | | 5 | Evaluates the concepts of continuous development and improvement and consumer behavior of profit-oriented businesses. |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| No |
| Recommended Optional Programme Components |
| No |
| Course Contents |
| The content of this course, the definition and general structure of consumer behavior, the infrastructure of consumer behavior, the creation of marketing activities in terms of consumer behavior, market segmentation, consumer purchasing behavior, increasing the productivity of intermediary institutions, consumer perspective and perspectives, consumer concept in economic approach, consumption psychology, It covers the socio-economic reasons affecting consumer behavior, the necessity of consumption, the duties of the consumer in protecting consumers, and modern approaches in a modern approach. |
| Weekly Detailed Course Contents |
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| 1 | An Overview of Consumer Behavior | | | | 2 | Introduction to Consumer Behavior | | | | 3 | Basics of Marketing | | | | 4 | Perception | | | | 5 | Learning | | | | 6 | Memory | | | | 7 | Motivation and Interest | | | | 8 | Midterm Exam | | | | 9 | Attitude | | | | 10 | Self and Personality | | | | 11 | Values, Lifestyles and Culture | | | | 12 | Reference Groups Family and Gender | | | | 13 | Purchase Decision Process | | | | 14 | Marketing Communication and Persuasion Techniques | | | | 15 | Final Exam | | |
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| Recommended or Required Reading |
| 1. Koç, E. (2019). Consumer Behavior and Marketing Strategies. Seçkin Publishing.
2. Odabaşı, Y. (2010). Consumer Behavior. MediaCat Publications. |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | | Work Placement(s) | | No |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 12 | 3 | 36 |
| Report Presentation | 1 | 1 | 1 |
| Individual Study for Mid term Examination | 5 | 5 | 25 |
| Individual Study for Final Examination | 8 | 8 | 64 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 3 | 3 | | | | | | | | | | | | | LO2 | 3 | 3 | 3 | | | | | | | | | | | | | LO3 | 3 | 3 | 3 | | | | | | | | | | | | | LO4 | 3 | 3 | 3 | | | | | | | | | | | | | LO5 | 3 | 3 | 3 | | | | | | | | | | | |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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