| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 140400107108 | POLITICAL MARKETING | Elective | 4 | 7 | 4 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The aim of the course is to provide the students with the basic knowledge of political marketing and political campaign planning, management, application knowledge and skills to students to gain. |
| Name of Lecturer(s) |
| Dr. Öğr. Üyesi Ercan İNCE
Dr. Öğr. Üyesi Seyfi KILIÇ |
| Learning Outcomes |
| 1 | Political marketing, political campaign planning, strategy formulation and implementation concepts knows. | | 2 | He knows voter behavior. | | 3 | He makes an analysis of decision-making in politics. | | 4 | He knows the impact of new media on political marketing. | | 5 | He analyzes the web pages of political parties. | | 6 | He can plan and manage the Internet foot of political campaigns. |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Transmitting the political marketing process by showing the applications related to the subject. |
| Weekly Detailed Course Contents |
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| 1 | Political Marketing Concept, Meaning, Content and Management Process. | | | | 2 | The Philosophy of the Political Party | | | | 3 | Decision-Making in Politics, Voting Behaviour | | | | 4 | Political Marketing Components (Leader Candidate Image, Party Program) | | | | 5 | Election Campaign Media | | | | 6 | Use of New Technologies in the Election Campaign (Mobile Phones, SMS) | | | | 7 | Internet use in Political Communication and Election Campaign | | | | 8 | Midterm | | | | 9 | Social Media (Facebook, Twitter, etc.) | | | | 10 | Internet from Utilizing Ways of Political Parties in Election Campaign | | | | 11 | Internet Usage of Political Parties in the World and Turkey | | | | 12 | Sample Campaign Study Homework | | | | 13 | Sample Campaign Study Homework | | | | 14 | Final Exam | | |
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| Recommended or Required Reading |
| Polat et al. (2004), Target Electorate, Nobel Press Release and Distribution
Islamoglu, A. Hamdi, (2002), Political Marketing, Beta Publications, Istanbul. |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 12 | 3 | 36 |
| Case Study | 3 | 4 | 12 |
| Individual Study for Mid term Examination | 5 | 4 | 20 |
| Individual Study for Final Examination | 5 | 10 | 50 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 3 | 3 | 4 | 3 | 3 | 4 | 3 | 4 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 4 | | LO2 | 4 | 3 | 4 | 4 | 4 | 4 | 3 | 4 | 4 | 3 | 4 | 3 | 4 | 3 | 4 | 4 | 3 | | LO3 | 3 | 3 | 3 | 4 | 3 | 3 | 3 | 4 | 3 | 3 | 3 | 4 | 3 | 4 | 4 | 4 | 3 | | LO4 | 3 | 4 | 4 | 4 | 4 | 3 | 4 | 3 | 3 | 4 | 4 | 3 | 3 | 3 | 3 | 3 | 4 | | LO5 | 3 | 4 | 4 | 3 | 4 | 4 | 3 | 3 | 4 | 3 | 4 | 4 | 4 | 3 | 3 | 3 | 3 | | LO6 | 3 | 4 | 3 | 4 | 3 | 3 | 3 | 3 | 3 | 4 | 3 | 3 | 3 | 4 | 3 | 3 | 4 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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