| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 140400107107 | BRAND MANAGEMENT | Elective | 4 | 7 | 4 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The aim of the course is to provide information about the brand management process, to follow and evaluate the developments in the literature, to provide the basic substructure necessary for the theoretical development and application of brand management strategies aimed at creating, preserving and developing trademark existence, and to gain competence in practice. |
| Name of Lecturer(s) |
| Dr. Öğr. Üyesi Ercan İNCE |
| Learning Outcomes |
| 1 | Student will be able to make the necessary bases for the theoretical development and application of brand management strategies. | | 2 | He/She will have knowledge of brand entity and its elements. | | 3 | Strategic brand management will understand the theory and practices at every stage of the process. | | 4 | They will be able to understand brand communication concept in terms of brand management. |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Brand management, brand image, branding examples |
| Weekly Detailed Course Contents |
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| 1 | Introduction to brand management | | | | 2 | Branding process | | | | 3 | Brand management and ad size | | | | 4 | Brand positioning, personality and ad size | | | | 5 | Brand identity | | | | 6 | Brand Equity, Brand Image | | | | 7 | Brand Awareness | | | | 8 | Midterm | | | | 9 | Brand loyalty | | | | 10 | Brand associations | | | | 11 | Perceived Quality | | | | 12 | Other brand assets, Brand communication | | | | 13 | Branding strategies, Branding examples | | | | 14 | Final Exam | | |
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| Recommended or Required Reading |
| * David A. Aaker, (2009) Creating Strong Brands, Mediacat Books
* Mürsel Ferhat Sağlam, (2009) Strategic Brand Management, Dikeyeksen Publishing
* Işıl Karpat Aktuğlu, (2004) Brand Management, Communication Publications |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Question-Answer | 11 | 2 | 22 |
| Individual Study for Final Examination | 1 | 25 | 25 |
| Homework | 10 | 7 | 70 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 3 | 4 | 3 | 4 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 4 | 3 | 3 | | LO2 | 4 | 4 | 3 | 3 | 3 | 4 | 3 | 3 | 3 | 4 | 4 | 3 | 3 | 4 | 3 | 3 | 3 | | LO3 | 4 | 4 | 3 | 4 | 3 | 4 | 3 | 4 | 4 | 4 | 4 | 3 | 4 | 3 | 3 | 3 | 4 | | LO4 | 3 | 3 | 4 | 3 | 4 | 3 | 4 | 3 | 3 | 3 | 3 | 4 | 3 | 3 | 3 | 3 | 3 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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