Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
140400106112PUBLIC RELATIONSElective364
Level of Course Unit
First Cycle
Objectives of the Course
To explain the basic public relations activities in a theoretical and practical way.
Name of Lecturer(s)
Dr. Öğr. Üyesi Ercan İNCE
Learning Outcomes
1 To be able to outline public relations in the functions of business
2 To be able to design tools that can be used in public relations recognition and promotion activities
3 To be able to decide on the solutions of public relations problems
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
no
Recommended Optional Programme Components
no
Course Contents
1 The concept of public relations 2 Opinion 3 Historical Development of Public Relations 4 Main Element of Public Relations: Communication 5 Image, Social Responsibility, Social Entrepreneurship, Corporate DNA and Reputation Management 6 Operating Levels and Management of Public Relations 7 Organization of Public Relations 8 Midterm Exam 9 Midterm Exam 10 Principles of Public Relations 11 Duties of Public Relations, Tools Used, Methods and Techniques 12 Public Relations in Virtual Environment 13 Public Relations in Crisis Period 14 The Future of Public Relations
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
11 The concept of public relations 2 Opinion 3 Historical Development of Public Relations 4 Main Element of Public Relations: Communication 5 Image, Social Responsibility, Social Entrepreneurship, Corporate DNA and Reputation Management 6 Operating Levels and Management of Public Relations 7 Organization of Public Relations 8 Midterm Exam 9 Midterm Exam 10 Principles of Public Relations 11 Duties of Public Relations, Tools Used, Methods and Techniques 12 Public Relations in Virtual Environment 13 Public Relations in Crisis Period 14 The Future of Public Relations
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Work Placement(s)
no
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination122
Makeup Examination122
Observation14342
Reading5315
Report14342
Homework133
TOTAL WORKLOAD (hours)107
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
PO
11
PO
12
PO
13
PO
14
PO
15
PO
16
PO
17
LO133333433333333333
LO244334343434444343
LO333443334343334434
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
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