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Description of Individual Course UnitsCourse Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | 1620008002106 | PUBLIC RELATIONS IN HEALTH SERVICES | Elective | 1 | 2 | 3 |
| Level of Course Unit | Short Cycle | Objectives of the Course | The aim of the course is to explain the concepts and applications of public relations discipline from the perspective of health enterprises | Name of Lecturer(s) | Esma Şahin | Learning Outcomes | 1 | People's relations discuss the importance of the media in their work | 2 | Describe the role and relevance of public relations in health care enterprises | 3 | Public relations knows the techniques used in their activities. | 4 | It emphasizes the importance of public relations in health services. | 5 | Defines the concept of public relations. |
| Mode of Delivery | Evening Education | Prerequisites and co-requisities | None | Recommended Optional Programme Components | None | Course Contents | This course includes information about the historical development of public relations, the issues that are important to the public in health institutions, and the recognition and promotion activities of public relations in health institutions. | Weekly Detailed Course Contents | |
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The concept of public relations,. | | | 2 | its definition, history, development, | | | 3 | function and prominence in contemporary organizations | | | 4 | The role and tasks of public health professionals in public relations, | | | 5 | types of public relations (inside-outside), | | | 6 | public relations are not advertisements, public relations are not propaganda, | | | 7 | hierarchy of formal communication, | | | 8 | organizational schemes, | | | 9 | business motivation and customer satisfaction, | | | 10 | characteristics of health organizations, | | | 11 | information and tasks, oral communication and telephone conversation rules, nonverbal communication and body language, | | | 12 | rules, executive secretary, rules, executive secretary, executive and management, , problems and politics, civil servants law | | | 13 | rules, executive secretary, | | | 14 | executive and management, , problems and politics, civil servants law | | |
| Recommended or Required Reading | Grunig James E., (2005) Excellence in Public Relations and Communication Management, (Translator: Elif Özsayar, Editor: Serra Görpe), Tribeca Communication and Consultancy, Rota Publications, Istanbul.
Okay, A. and A. Okay (2005). Public Relations: Concepts, Strategy and Practices, Der Publications, Istanbul,
Peltekoğlu, F. B. (2007). What is Public Relations? Beta Basım Publication, İstanbul
Tengilimoglu, D. (2001). Public Relations in Health Institutions, Gazi Press., Ankara
Theaker, A. (2006). Handbook of Public Relations, Trans: Murat Yaz, MediaCat, Istanbul | Planned Learning Activities and Teaching Methods | | Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | None |
| Workload Calculation | |
Midterm Examination | 1 | 1 | 1 | Final Examination | 1 | 2 | 2 | Discussion | 14 | 2 | 28 | Question-Answer | 14 | 2 | 28 | Observation | 14 | 2 | 28 | |
Contribution of Learning Outcomes to Programme Outcomes | | * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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