Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
1620008002106PUBLIC RELATIONS IN HEALTH SERVICESElective123
Level of Course Unit
Short Cycle
Objectives of the Course
The aim of the course is to explain the concepts and applications of public relations discipline from the perspective of health enterprises
Name of Lecturer(s)
Esma Şahin
Learning Outcomes
1People's relations discuss the importance of the media in their work
2Describe the role and relevance of public relations in health care enterprises
3Public relations knows the techniques used in their activities.
4It emphasizes the importance of public relations in health services.
5Defines the concept of public relations.
Mode of Delivery
Evening Education
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
This course includes information about the historical development of public relations, the issues that are important to the public in health institutions, and the recognition and promotion activities of public relations in health institutions.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1 The concept of public relations,.
2 its definition, history, development,
3function and prominence in contemporary organizations
4The role and tasks of public health professionals in public relations,
5types of public relations (inside-outside),
6 public relations are not advertisements, public relations are not propaganda,
7hierarchy of formal communication,
8organizational schemes,
9business motivation and customer satisfaction,
10characteristics of health organizations,
11 information and tasks, oral communication and telephone conversation rules, nonverbal communication and body language,
12rules, executive secretary, rules, executive secretary, executive and management, , problems and politics, civil servants law
13rules, executive secretary,
14executive and management, , problems and politics, civil servants law
Recommended or Required Reading
Grunig James E., (2005) Excellence in Public Relations and Communication Management, (Translator: Elif Özsayar, Editor: Serra Görpe), Tribeca Communication and Consultancy, Rota Publications, Istanbul. Okay, A. and A. Okay (2005). Public Relations: Concepts, Strategy and Practices, Der Publications, Istanbul, Peltekoğlu, F. B. (2007). What is Public Relations? Beta Basım Publication, İstanbul Tengilimoglu, D. (2001). Public Relations in Health Institutions, Gazi Press., Ankara Theaker, A. (2006). Handbook of Public Relations, Trans: Murat Yaz, MediaCat, Istanbul
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination122
Discussion14228
Question-Answer14228
Observation14228
TOTAL WORKLOAD (hours)87
Contribution of Learning Outcomes to Programme Outcomes
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476 226 13 14 • e-mail: info@igdir.edu.tr