Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
9900000203BUSINESS MANAGEMENT-IIElective125
Level of Course Unit
Short Cycle
Objectives of the Course
gaining skills and knowledge related to business management, production, marketing and financial issues.
Name of Lecturer(s)
Öğr. Gör. Murat YILMAZ
Learning Outcomes
1performing the functions of management.
2 managing human resources.
3managing the production process
4managing the marketing activities.
5managing the financial structure of the business.
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
MANAGEMENT FUNCTIONS A. THE CONCEPT OF THE PLANNING B. ORGANIZING C. DIRECTING / EXECUTIVE D. COORDINATION ( COORDINATING) E. AUDIT HUMAN RESOURCES MANAGEMENT A. BUSINESS ANALYSIS B. HUMAN RESOURCES PLANNING C. FINDING EMPLOYEE D. EMPLOYEE SELECTION E. ORIENTATION TRAINING F. EMPLOYEE VALUATION G. TRAINING METHODS H. CAREER PLANNING I. WORKING VALUATION J. CHARGING PRODUCTION PROCESS MANAGEMENT A. PRODUCTION PLANNING B. ORGANIZATION OF PRODUCTION C. CAPACITY AND INVENTORY PLANNING MANAGING EFFECTIVE MARKETING A. CHOOSING A TARGET MARKET B. PRODUCT DEVELOPMENT C. PRICING D. Promotion Policies E. DISTRIBUTION POLICY F. CUSTOMER RELATIONS ENTERPRISE FINANCIAL MANAGEMENT A. CONCEPTS OF INCOME AND EXPENSE B. DEBT - RECEIVABLES C. BUSINESS ASSETS D. BUSINESS RESOURCES
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Planning and organizing
2Directing and coordinating
3AUDIT
4BUSINESS ANALYSIS HUMAN RESOURCES PLANNING FINDING employee
5employee SELECTION ORIENTATION TRAINING employee VALUATION
6Employee valuation employee training career planning
7working valuation charging
8PRODUCTION PLANNING Organization of Production
9Organization of Production CAPACITY AND INVENTORY PLANNING
10CHOOSING A TARGET MARKET PRODUCT DEVELOPMENT
11PRICING Promotion Policies
12Promotion Policies DISTRIBUTION POLICY CUSTOMER RELATIONS
13MANAGING INCOME AND EXPENSE ACOUNTING DEBT - RECEIVABLES MANAGING ASSETS
14MANAGING ASSETS MANAGING RESOURCES
Recommended or Required Reading
Koçel, Tamer, İşletme Yöneticiliği,Beta , İstanbul , 2010 Sabuncuoğlu,Zeynel, Genel İşletme, Furkan Ofset, Bursa, 2008 Şimşek, Şerif, İşletme Bilimlerine Giriş, Eğitim Yayınları, 2008
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Attending Lectures14342
Practice14114
Self Study14342
Individual Study for Mid term Examination11515
Individual Study for Final Examination12525
TOTAL WORKLOAD (hours)140
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
PO
11
PO
12
PO
13
PO
14
PO
15
PO
16
LO1     35     4   
LO2     35     4   
LO3     35     4   
LO4     35     4   
LO5     35     4   
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
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