Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
3320004104RetaIl ManagementElective244
Level of Course Unit
Short Cycle
Objectives of the Course
Retailing strategies used by the students to understand the structure and functioning is intended to provide retailers with.
Name of Lecturer(s)
Learning Outcomes
1Define the concept of retailing
2Explain the role and importance of retailing in the economy
3Evaluate the role of retailing in the distribution channel
Mode of Delivery
Evening Education
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
Retail establishing and maintaining customer relationships, according to the ownership of retail businesses, according to the type of retail store operations, and non-traditional methods of web retailing, consumer behavior to understand analysis of the region.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Introduction to Retailing
2Retail Strategic Planning
3Retail Properties, Types
4Non-Traditional Retail
5Consumer Behavior: Identifying and Understanding Your Audience
6Setting Up and Managing Long-Term Relationships in Retailing
7Store Location Selection, Profitability Analysis
8Store Layout
9Retail Human Resource Management
10Information Systems and Supply Chain Management
11Information Systems and Supply Chain Management
12Product and Pricing Strategies
13communication Strategy
14Project Presentations
Recommended or Required Reading
AYDIN, Kenan, Perakende Yönetiminin Temelleri, Nobel Yayın Dağıtım, 2010
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
SUM0
End Of Term (or Year) Learning ActivitiesQuantityWeight
SUM0
SUM0
Language of Instruction
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Attending Lectures14342
Observation2510
Self Study14456
Individual Study for Mid term Examination11515
Individual Study for Final Examination12020
TOTAL WORKLOAD (hours)145
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
PO
11
PO
12
PO
13
PO
14
LO11   5   4   1 
LO2 2 4 2 1 4 2 2
LO3  3   5   1  3
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
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