Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | 3320004104 | RetaIl Management | Elective | 2 | 4 | 4 |
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Level of Course Unit |
Short Cycle |
Objectives of the Course |
Retailing strategies used by the students to understand the structure and functioning is intended to provide retailers with. |
Name of Lecturer(s) |
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Learning Outcomes |
1 | Define the concept of retailing | 2 | Explain the role and importance of retailing in the economy | 3 | Evaluate the role of retailing in the distribution channel |
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Mode of Delivery |
Evening Education |
Prerequisites and co-requisities |
None |
Recommended Optional Programme Components |
None |
Course Contents |
Retail establishing and maintaining customer relationships, according to the ownership of retail businesses, according to the type of retail store operations, and non-traditional methods of web retailing, consumer behavior to understand analysis of the region. |
Weekly Detailed Course Contents |
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1 | Introduction to Retailing | | | 2 | Retail Strategic Planning | | | 3 | Retail Properties, Types | | | 4 | Non-Traditional Retail | | | 5 | Consumer Behavior: Identifying and Understanding Your Audience | | | 6 | Setting Up and Managing Long-Term Relationships in Retailing | | | 7 | Store Location Selection, Profitability Analysis | | | 8 | Store Layout | | | 9 | Retail Human Resource Management | | | 10 | Information Systems and Supply Chain Management | | | 11 | Information Systems and Supply Chain Management | | | 12 | Product and Pricing Strategies | | | 13 | communication Strategy | | | 14 | Project Presentations | | |
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Recommended or Required Reading |
AYDIN, Kenan, Perakende Yönetiminin Temelleri, Nobel Yayın Dağıtım, 2010 |
Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | | Language of Instruction | | Work Placement(s) | None |
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Workload Calculation |
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Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 1 | 1 |
Attending Lectures | 14 | 3 | 42 |
Observation | 2 | 5 | 10 |
Self Study | 14 | 4 | 56 |
Individual Study for Mid term Examination | 1 | 15 | 15 |
Individual Study for Final Examination | 1 | 20 | 20 |
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Contribution of Learning Outcomes to Programme Outcomes |
LO1 | 1 | | | | 5 | | | | 4 | | | | 1 | | LO2 | | 2 | | 4 | | 2 | | 1 | | 4 | | 2 | | 2 | LO3 | | | 3 | | | | 5 | | | | 1 | | | 3 |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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