Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | 3320003100 | MARKETING RESEARCH | Elective | 2 | 3 | 3 |
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Level of Course Unit |
Short Cycle |
Objectives of the Course |
The student clearly revealed the problem koyabilmesini able to determine the purpose of the research and marketing of the problem, according to the nature of the property and the research and data collection methods in marketing research is able to determine the data sources, depending on the nature of the problem, the sample mass marketing research to determine and to fulfill the sampling process, by collecting and analyzing data , to provide report. |
Name of Lecturer(s) |
Öğr. Gör. Murat YILMAZ |
Learning Outcomes |
1 | Gaining the ability to collect the necessary data for the study | 2 | Be able to analyze the acquisition of marketing research talent | 3 | Gaining the ability to prepare and present a research report |
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Mode of Delivery |
Daytime Class |
Prerequisites and co-requisities |
None |
Recommended Optional Programme Components |
None |
Course Contents |
Concept of Marketing Research, Definition, Importance and Application; Relationship to Other Disciplines and Boundaries, Place of organization, Research Process Description, Exposition of the problem, Data Sources Determination of Sampling Methods of Sampling and Errors; Selection of Data Collection Method: Survey, Observation , Experiment, Projectors, scaling method, Data Collection, Data breakdown and analysis of univariate and multivariate analyzes, the Research Report Preparation of Different Types of Marketing Research. |
Weekly Detailed Course Contents |
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1 | The importance of marketing research. | | | 2 | His interest in other academic fields of marketing research and marketing research organization space. | | | 3 | Marketing research süreci.Pazarlama research concept, the definition of marketing research. | | | 4 | Marketing research, identification of the problem. | | | 5 | Sampling and sampling methods, secondary data | | | 6 | The questionnaire and survey methods | | | 7 | Questions and scale types | | | 8 | Mid-term exam | | | 9 | Observation and methods of marketing research | | | 10 | The test method in marketing research. | | | 11 | Data collection and classification of data. | | | 12 | data analysis | | | 13 | Related differences in the relationships between variables and data analysis | | | 14 | Preparation of marketing research report. | | |
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Recommended or Required Reading |
Tenekecioğlu, Birol, (1998) Pazarlama Araştırması, Eskişehir
Tokol,Tuncer,(2013) Pazarlama Araştırması, Bursa |
Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | None |
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Workload Calculation |
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Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 1 | 1 |
Attending Lectures | 13 | 3 | 39 |
Self Study | 13 | 4 | 52 |
Individual Study for Mid term Examination | 1 | 2 | 2 |
Individual Study for Final Examination | 1 | 4 | 4 |
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Contribution of Learning Outcomes to Programme Outcomes |
LO1 | 3 | | | 1 | 3 | 4 | | | 1 | 3 | | 4 | | 1 | LO2 | | 4 | | | | | 5 | | | | 3 | | 2 | 3 | LO3 | | | 1 | | | | | 4 | | | | 2 | | |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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