Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
3320003100MARKETING RESEARCHElective233
Level of Course Unit
Short Cycle
Objectives of the Course
The student clearly revealed the problem koyabilmesini able to determine the purpose of the research and marketing of the problem, according to the nature of the property and the research and data collection methods in marketing research is able to determine the data sources, depending on the nature of the problem, the sample mass marketing research to determine and to fulfill the sampling process, by collecting and analyzing data , to provide report.
Name of Lecturer(s)
Öğr. Gör. Murat YILMAZ
Learning Outcomes
1Gaining the ability to collect the necessary data for the study
2Be able to analyze the acquisition of marketing research talent
3Gaining the ability to prepare and present a research report
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
Concept of Marketing Research, Definition, Importance and Application; Relationship to Other Disciplines and Boundaries, Place of organization, Research Process Description, Exposition of the problem, Data Sources Determination of Sampling Methods of Sampling and Errors; Selection of Data Collection Method: Survey, Observation , Experiment, Projectors, scaling method, Data Collection, Data breakdown and analysis of univariate and multivariate analyzes, the Research Report Preparation of Different Types of Marketing Research.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1The importance of marketing research.
2His interest in other academic fields of marketing research and marketing research organization space.
3Marketing research süreci.Pazarlama research concept, the definition of marketing research.
4Marketing research, identification of the problem.
5Sampling and sampling methods, secondary data
6The questionnaire and survey methods
7Questions and scale types
8Mid-term exam
9Observation and methods of marketing research
10The test method in marketing research.
11Data collection and classification of data.
12data analysis
13Related differences in the relationships between variables and data analysis
14Preparation of marketing research report.
Recommended or Required Reading
Tenekecioğlu, Birol, (1998) Pazarlama Araştırması, Eskişehir Tokol,Tuncer,(2013) Pazarlama Araştırması, Bursa
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Attending Lectures13339
Self Study13452
Individual Study for Mid term Examination122
Individual Study for Final Examination144
TOTAL WORKLOAD (hours)99
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
PO
11
PO
12
PO
13
PO
14
LO13  134  13 4 1
LO2 4    5   3 23
LO3  1    4   2  
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476 226 13 14 • e-mail: info@igdir.edu.tr