Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | 182200703108 | PUBLIC RELATIONS AND ADVERTISING | Elective | 2 | 3 | 2 |
|
Level of Course Unit |
Short Cycle |
Objectives of the Course |
Giving theoretical information about the planning and implementation of public relations and advertising campaigns. |
Name of Lecturer(s) |
|
Learning Outcomes |
1 | Gaining the knowledge and skills to plan and implement public relations and advertising campaigns. | 2 | To be able to examine public relations and advertising applications in terms of target audience. | 3 | To acquire the skill of project preparation and presentation in public relations and advertisement field. |
|
Mode of Delivery |
Daytime Class |
Prerequisites and co-requisities |
None |
Recommended Optional Programme Components |
None |
Course Contents |
Public relations and advertising in the context of integrated marketing communications, Public relations and advertising campaign planning in the context of integrated marketing communications. |
Weekly Detailed Course Contents |
|
1 | Introducing the course | x | | 2 | Public relations and advertising in the context of integrated marketing communications | x | | 3 | Planning public relations and advertising campaigns within the framework of integrated marketing communications | x | | 4 | Implementation of public relations and advertising campaigns within the framework of integrated marketing communications | x | | 5 | Use of targeting in public relations and ad campaigns | x | | 6 | Examination of demographic factors (age, gender, education status) and application examples | x | | 7 | Demographic factors (geographical location, occupation, income, marital status) and examination of application examples | x | | 8 | Midterm | x | | 9 | Psychological factors (learning, motivation, perception) and examination of application examples | x | | 10 | Psychological factors (personality, life style, attitudes and beliefs) and examination of practice examples | x | | 11 | Examination of socio-cultural factors (culture, subculture, social class, family, advisory groups, opinion leaders) and practice examples | x | | 12 | Student presentations and discussion | x | | 13 | Student presentations and discussion | x | | 14 | Final exam | x | |
|
Recommended or Required Reading |
Tikveş, Özkan., 2003. Public Relations and Advertising. Beta Yay. Tosun, N. Babur., 2003. Marketing Public Relations and Advertisement.Türkmen Ya. |
Planned Learning Activities and Teaching Methods |
|
Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | None |
|
Workload Calculation |
|
Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 1 | 1 |
Attending Lectures | 14 | 2 | 28 |
Self Study | 14 | 2 | 28 |
Individual Study for Mid term Examination | 2 | 12 | 24 |
Individual Study for Final Examination | 2 | 12 | 24 |
|
Contribution of Learning Outcomes to Programme Outcomes |
LO1 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | LO2 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | LO3 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
|
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
|
|
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
|