Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
182200703108PUBLIC RELATIONS AND ADVERTISINGElective232
Level of Course Unit
Short Cycle
Objectives of the Course
Giving theoretical information about the planning and implementation of public relations and advertising campaigns.
Name of Lecturer(s)
Learning Outcomes
1Gaining the knowledge and skills to plan and implement public relations and advertising campaigns.
2To be able to examine public relations and advertising applications in terms of target audience.
3To acquire the skill of project preparation and presentation in public relations and advertisement field.
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
Public relations and advertising in the context of integrated marketing communications, Public relations and advertising campaign planning in the context of integrated marketing communications.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Introducing the coursex
2Public relations and advertising in the context of integrated marketing communicationsx
3Planning public relations and advertising campaigns within the framework of integrated marketing communicationsx
4Implementation of public relations and advertising campaigns within the framework of integrated marketing communicationsx
5Use of targeting in public relations and ad campaignsx
6Examination of demographic factors (age, gender, education status) and application examplesx
7Demographic factors (geographical location, occupation, income, marital status) and examination of application examplesx
8Midtermx
9Psychological factors (learning, motivation, perception) and examination of application examplesx
10Psychological factors (personality, life style, attitudes and beliefs) and examination of practice examplesx
11Examination of socio-cultural factors (culture, subculture, social class, family, advisory groups, opinion leaders) and practice examplesx
12Student presentations and discussionx
13Student presentations and discussionx
14Final examx
Recommended or Required Reading
Tikveş, Özkan., 2003. Public Relations and Advertising. Beta Yay. Tosun, N. Babur., 2003. Marketing Public Relations and Advertisement.Türkmen Ya.
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Attending Lectures14228
Self Study14228
Individual Study for Mid term Examination21224
Individual Study for Final Examination21224
TOTAL WORKLOAD (hours)106
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
PO
11
PO
12
PO
13
PO
14
LO144444444444444
LO244444444444444
LO344444444444444
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476 226 13 14 • e-mail: info@igdir.edu.tr