Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | 173315003103 | PERSUASIVE COMMUNICATION | Elective | 2 | 3 | 3 |
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Level of Course Unit |
Short Cycle |
Objectives of the Course |
The aim of the persuasive communication course is to provide the understanding and explanation of attitude and behavior change, motivation and mass psychology. |
Name of Lecturer(s) |
Öğr. Gör. Suzan Moç |
Learning Outcomes |
1 | Evaluates the concept of persuasion and its psychological and social dimensions | 2 | Can compare the rules of persuasion. | 3 | Can use persuasive communication methods. | 4 | Persuasive communication process; can describe in terms of source message and receiver. |
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Mode of Delivery |
Daytime Class |
Prerequisites and co-requisities |
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Recommended Optional Programme Components |
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Course Contents |
persuasive communication, rhetoric, motivation, etc. explaining concepts -marketing, public relations, political communication, advertising, defense etc. showing how persuasive communication is used on issues -Explaining the points to be considered for persuasion at each stage of the persuasive communication process -Explaining the use of persuasive communication and rhetoric in the historical process |
Weekly Detailed Course Contents |
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1 | Definition and content of persuasive communication and rhetoric | | | 2 | Attitude and behavior change in persuasive communication | | | 3 | Persuasive communication and value-expectancy theory | | | 4 | Motivation and mass psychology | | | 5 | Motivation and mass psychology | | | 6 | The role of message, source, medium and receiver in persuasive communication | | | 7 | The role of message, source, medium and receiver in persuasive communication | | | 8 | Exam | | | 9 | Use of emotion and logic in persuasive communication | | | 10 | Use of persuasive communication in public relations and advertising | | | 11 | Use of persuasive communication in political communication and marketing
The use of rhetoric and persuasive communication in Theoretical History | | | 12 | Use of persuasive communication in political communication and marketing
The use of rhetoric and persuasive communication in Theoretical History | | | 13 | Final | | |
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Recommended or Required Reading |
Yüksel, Ahmet Haluk, İkna Edici İletişim, Asa Kitabevi, 1994, Eskişehir |
Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | | Work Placement(s) | |
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Workload Calculation |
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Midterm Examination | 1 | 20 | 20 |
Final Examination | 1 | 30 | 30 |
Makeup Examination | 1 | 2 | 2 |
Attending Lectures | 12 | 1 | 12 |
Self Study | 12 | 1 | 12 |
Individual Study for Mid term Examination | 5 | 1 | 5 |
Individual Study for Final Examination | 5 | 2 | 10 |
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Contribution of Learning Outcomes to Programme Outcomes |
LO1 | | | | | | | | | | | | | | | | | | | LO2 | | | | | | | | | | | | | | | | | | | LO3 | | | | | | | | | | | | | | | | | | | LO4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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