Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
173315003103PERSUASIVE COMMUNICATIONElective233
Level of Course Unit
Short Cycle
Objectives of the Course
The aim of the persuasive communication course is to provide the understanding and explanation of attitude and behavior change, motivation and mass psychology.
Name of Lecturer(s)
Öğr. Gör. Suzan Moç
Learning Outcomes
1Evaluates the concept of persuasion and its psychological and social dimensions
2Can compare the rules of persuasion.
3Can use persuasive communication methods.
4Persuasive communication process; can describe in terms of source message and receiver.
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
Recommended Optional Programme Components
Course Contents
persuasive communication, rhetoric, motivation, etc. explaining concepts -marketing, public relations, political communication, advertising, defense etc. showing how persuasive communication is used on issues -Explaining the points to be considered for persuasion at each stage of the persuasive communication process -Explaining the use of persuasive communication and rhetoric in the historical process
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Definition and content of persuasive communication and rhetoric
2Attitude and behavior change in persuasive communication
3Persuasive communication and value-expectancy theory
4Motivation and mass psychology
5Motivation and mass psychology
6The role of message, source, medium and receiver in persuasive communication
7The role of message, source, medium and receiver in persuasive communication
8Exam
9Use of emotion and logic in persuasive communication
10Use of persuasive communication in public relations and advertising
11Use of persuasive communication in political communication and marketing The use of rhetoric and persuasive communication in Theoretical History
12Use of persuasive communication in political communication and marketing The use of rhetoric and persuasive communication in Theoretical History
13Final
Recommended or Required Reading
Yüksel, Ahmet Haluk, İkna Edici İletişim, Asa Kitabevi, 1994, Eskişehir
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Work Placement(s)
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination12020
Final Examination13030
Makeup Examination122
Attending Lectures12112
Self Study12112
Individual Study for Mid term Examination515
Individual Study for Final Examination5210
TOTAL WORKLOAD (hours)91
Contribution of Learning Outcomes to Programme Outcomes
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
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