Iğdır University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
163314003108	PUBLIC RELATIONS IN HEALTH INSTITUTIONS	Elective	2	3	2

Level of Course Unit

Short Cycle

Objectives of the Course

Basic concepts related to public relations are explained and general presentation of the field is made. public relations definitions within the scope of the course, purpose, function, propaganda, differences with other concepts such as advertising, public of world relations and historical development in Turkey relationship models, public relations of the quality of the personnel, public relations ways to benefit from the internet, crisis management, reputation management, public relationship ethics etc. issues are emphasized.

Name of Lecturer(s)

Öğr.Gör. Hakan IRAK

Learning Outcomes

1	At the end of the course, the student will be able to define relations with the public.
2	He will learn the importance and characteristics of relations with the people.
3	He will be able to compare peoples' relations, propaganda, advertisement or marketing, and compare them.
4	He will learn theories of public relations.

Mode of Delivery

Daytime Class

Prerequisites and co-requisities

None

Recommended Optional Programme Components

None

Course Contents

Definition of Public Relations Historical Development of Public Relations Public Relations Features Rights Relationships and Advertisement Public Relations and Propaganda Public Relations and Lobbying Public Relations and Marketing

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Definition of Public Relations
2	Historical Development of Public Relations
3	Public Relations Features
4	Public Relations and Advertising
5	Public Relations and Propaganda
6	Public Relations and Lobbying
7	Public Relations and Marketing
8	Exam
9	Public Relations Theories: Press Agency and Public Disclosure
10	Public Relations Theories: Two-Way Asymmetric Model and Two-Way Symmetric Model
11	Public Relations Campaign Design
12	Research, Planning and Implementation in Public Relations Campaigns
13	Evaluation and Analysis in Public Relations Campaigns
14	Public Relations and Crisis Management
15	Public Relations and Ethics
16	Final

Recommended or Required Reading

Public Relations - Metin Kazancı

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	100
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	100
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	1	1
Attending Lectures	14	2	28
Self Study	8	1	8
Individual Study for Mid term Examination	15	1	15
Individual Study for Final Examination	10	1	10
TOTAL WORKLOAD (hours)			63

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10
LO1		4
LO2		3
LO3		4
LO4		4

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High