Iğdır University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
163313003107	INTERNATIONAL ADVERTISEMENT	Elective	2	3	3

Level of Course Unit

Short Cycle

Objectives of the Course

To give information about promotion concept, approaches, rules and promotion in tourism.

Name of Lecturer(s)

Learning Outcomes

1	To be able to explain the importance and qualities of presentation.
2	To be able to explain the importance of promoting in tourism
3	To be able to explain the rules of tourist introduction
4	To be able to explain promotion approaches
5	To be able to explain promotion concept in tourism through advertising

Mode of Delivery

Daytime Class

Prerequisites and co-requisities

None

Recommended Optional Programme Components

None

Course Contents

-Concept of introduction -The qualifications of the project -Analysis approaches -Promotion in tourism -Touristic identification researches -Touristic introduction rules -Analysis approaches

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Concept of introduction
2	Promotion approaches
3	Introduction in tourism
4	Touristic introduction rules
5	Promoting tourism
6	Promotion in tourism through promotion development
7	Advertising in tourism through advertising
8	Introduction to tourism through relations with the public
9	Promotion in tourism through diplomacy and lobbying
10	Promoting in tourism through personal contact
11	Promotion in tourism through propaganda
12	Touristic promotion strategies

Recommended or Required Reading

Tourism Promotion,(Prof.Dr.Bahattin Rızaoğlu)

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	100
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	100
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	1	1
Attending Lectures	12	2	24
Self Study	14	2	28
Individual Study for Mid term Examination	10	2	20
Individual Study for Final Examination	10	2	20
TOTAL WORKLOAD (hours)			94

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11	PO 12	PO 13	PO 14
LO1	1					1								1
LO2	2					2								2
LO3	2					2								2
LO4	1					1								1
LO5	1					1								2

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High