Iğdır University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
162200103110	SOCIAL MEDIA AND PUBLIC RELATIONS	Elective	2	3	3

Level of Course Unit

Short Cycle

Objectives of the Course

Social media's definition, describes the history of public relations in the context.

Name of Lecturer(s)

Learning Outcomes

1	Social media dominates the history of the development.
2	Existing social media platforms and gain knowledge and skills in the use of this platform.
3	Social media is public relations will have knowledge and experience needed to evaluate perspective.
4
5

Mode of Delivery

Daytime Class

Prerequisites and co-requisities

None

Recommended Optional Programme Components

None

Course Contents

New approaches lead to the use of social media. use social media as a form of communication. social media applications in public relations.

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Social media definition, history.
2	New approaches lead to the use of social media.
3	Using social media as a form of communication.
4	Social media and communication relationship.
5	The place of social media in the context of new communication technologies.
6	Social media representation, meaning and language.
7	Interpersonal communication and social media.
8	Midterm
9	In public relations, social media applications
10	Social media and image management.
11	Social media and crisis management.
12	Case studies on the use of social media.
13	General evaluation.
14	Final exam
15
16

Recommended or Required Reading

Social Media 101, Murat Kahraman, PR 2.0 (new stakeholders in Social Media, New Tools, craving Transcendence ALİKILIÇ

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	100
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	100
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	2	2
Attending Lectures	14	2	28
Self Study	14	3	42
Individual Study for Mid term Examination	1	8	8
Individual Study for Final Examination	1	8	8
TOTAL WORKLOAD (hours)			89

Contribution of Learning Outcomes to Programme Outcomes

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High