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Description of Individual Course UnitsCourse Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | 162200102105 | THEORIES OF MASS COMMUNICAIION | Elective | 1 | 2 | 3 |
| Level of Course Unit | Short Cycle | Objectives of the Course | The present communication in the communication appear to give necessary information about the discarded theories of the past
| Name of Lecturer(s) | | Learning Outcomes | 1 | Follow the literature on communication theories. | 2 | It becomes to do research on communication theories. | 3 | textbooks containing the updated information in the public relations field, application equipment and has a theoretical and practical knowledge in the basic level, supported by other sources. | 4 | Public relations and marketing concepts close to the field, customer relations, advertising, total quality, human resource management, entrepreneurship and organization theory in the field, the method will have information on strategies and techniques. | 5 | Public relations collection of data related to the field of professional stage in the implementation and publicizing the results of social, scientific, cultural, and ethical values. |
| Mode of Delivery | Daytime Class | Prerequisites and co-requisities | None | Recommended Optional Programme Components | None | Course Contents | Communication, concept, definition of communication, objectives and elements, verbal communication, non-verbal communication, organizational communication, mass communication. | Weekly Detailed Course Contents | |
1 | Communication, communication, concept, definition of communication, objectives and elements | | | 2 | Oral communications
| | | 3 | Non-verbal communication
| | | 4 | Organizational communication | | | 5 | Mass communication | | | 6 | The first communication models | | | 7 | Newcomb model,Lasswell model | | | 8 | Visa | | | 9 | The spread of the derby model innovation,
| | | 10 | Diffusion theory | | | 11 | Uses and gratifications theory | | | 12 | Dependency model and knowledge gap hypothesis | | | 13 | Spiral of silence theory and set the agenda
model | | | 14 | Final Exam | | | 15 | | | | 16 | | | |
| Recommended or Required Reading | 1-Tekinalp, Sti., Long, R. (2006), Communication Research and Theory, Istanbul: Beta Release 2-McQuail, D., Windahl, S. (1993) Models of Communication, Ankara: Image Publications, Ankara, 3- Erdoğan, İ., Alemdar, M. (1990) Communication and Society - Theories of Mass Communication and interchanging Holder Approaches, New York: Information Publisher | Planned Learning Activities and Teaching Methods | | Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | None |
| Workload Calculation | |
Midterm Examination | 1 | 1 | 1 | Final Examination | 1 | 1 | 1 | Attending Lectures | 14 | 2 | 28 | Self Study | 14 | 2 | 28 | Individual Study for Mid term Examination | 1 | 12 | 12 | Individual Study for Final Examination | 1 | 12 | 12 | |
Contribution of Learning Outcomes to Programme Outcomes | LO1 | 3 | | 4 | | | | 4 | | 5 | | 4 | | | | LO2 | 4 | | 5 | | | | 4 | | 5 | | 3 | | | | LO3 | 5 | | 4 | | | | 4 | | 5 | | 4 | | | | LO4 | 4 | | 4 | | | | 3 | | 4 | | 5 | | | | LO5 | 5 | | 4 | | | | 5 | | 5 | | 5 | | | |
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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