Iğdır University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
162200102105	THEORIES OF MASS COMMUNICAIION	Elective	1	2	3

Level of Course Unit

Short Cycle

Objectives of the Course

The present communication in the communication appear to give necessary information about the discarded theories of the past

Name of Lecturer(s)

Learning Outcomes

1	Follow the literature on communication theories.
2	It becomes to do research on communication theories.
3	textbooks containing the updated information in the public relations field, application equipment and has a theoretical and practical knowledge in the basic level, supported by other sources.
4	Public relations and marketing concepts close to the field, customer relations, advertising, total quality, human resource management, entrepreneurship and organization theory in the field, the method will have information on strategies and techniques.
5	Public relations collection of data related to the field of professional stage in the implementation and publicizing the results of social, scientific, cultural, and ethical values.

Mode of Delivery

Daytime Class

Prerequisites and co-requisities

None

Recommended Optional Programme Components

None

Course Contents

Communication, concept, definition of communication, objectives and elements, verbal communication, non-verbal communication, organizational communication, mass communication.

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Communication, communication, concept, definition of communication, objectives and elements
2	Oral communications
3	Non-verbal communication
4	Organizational communication
5	Mass communication
6	The first communication models
7	Newcomb model,Lasswell model
8	Visa
9	The spread of the derby model innovation,
10	Diffusion theory
11	Uses and gratifications theory
12	Dependency model and knowledge gap hypothesis
13	Spiral of silence theory and set the agenda model
14	Final Exam
15
16

Recommended or Required Reading

1-Tekinalp, Sti., Long, R. (2006), Communication Research and Theory, Istanbul: Beta Release 2-McQuail, D., Windahl, S. (1993) Models of Communication, Ankara: Image Publications, Ankara, 3- Erdoğan, İ., Alemdar, M. (1990) Communication and Society - Theories of Mass Communication and interchanging Holder Approaches, New York: Information Publisher

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	100
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	100
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	1	1
Attending Lectures	14	2	28
Self Study	14	2	28
Individual Study for Mid term Examination	1	12	12
Individual Study for Final Examination	1	12	12
TOTAL WORKLOAD (hours)			82

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11	PO 12	PO 13	PO 14
LO1	3		4				4		5		4
LO2	4		5				4		5		3
LO3	5		4				4		5		4
LO4	4		4				3		4		5
LO5	5		4				5		5		5

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High