Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
162200102105THEORIES OF MASS COMMUNICAIIONElective123
Level of Course Unit
Short Cycle
Objectives of the Course
The present communication in the communication appear to give necessary information about the discarded theories of the past
Name of Lecturer(s)
Learning Outcomes
1Follow the literature on communication theories.
2It becomes to do research on communication theories.
3textbooks containing the updated information in the public relations field, application equipment and has a theoretical and practical knowledge in the basic level, supported by other sources.
4Public relations and marketing concepts close to the field, customer relations, advertising, total quality, human resource management, entrepreneurship and organization theory in the field, the method will have information on strategies and techniques.
5Public relations collection of data related to the field of professional stage in the implementation and publicizing the results of social, scientific, cultural, and ethical values.
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
Communication, concept, definition of communication, objectives and elements, verbal communication, non-verbal communication, organizational communication, mass communication.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Communication, communication, concept, definition of communication, objectives and elements
2Oral communications
3Non-verbal communication
4Organizational communication
5Mass communication
6The first communication models
7Newcomb model,Lasswell model
8Visa
9The spread of the derby model innovation,
10Diffusion theory
11Uses and gratifications theory
12Dependency model and knowledge gap hypothesis
13Spiral of silence theory and set the agenda   model
14Final Exam
15
16
Recommended or Required Reading
1-Tekinalp, Sti., Long, R. (2006), Communication Research and Theory, Istanbul: Beta Release 2-McQuail, D., Windahl, S. (1993) Models of Communication, Ankara: Image Publications, Ankara, 3- Erdoğan, İ., Alemdar, M. (1990) Communication and Society - Theories of Mass Communication and interchanging Holder Approaches, New York: Information Publisher
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Attending Lectures14228
Self Study14228
Individual Study for Mid term Examination11212
Individual Study for Final Examination11212
TOTAL WORKLOAD (hours)82
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
PO
11
PO
12
PO
13
PO
14
LO13 4   4 5 4   
LO24 5   4 5 3   
LO35 4   4 5 4   
LO44 4   3 4 5   
LO55 4   5 5 5   
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476 226 13 14 • e-mail: info@igdir.edu.tr