Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
162200101110MEDIA PLANNINGElective113
Level of Course Unit
Short Cycle
Objectives of the Course
Advertising and place of the media in public relations strategy, importance, characteristics of the main advertising media, media policy planning, the basic concepts are explained, is aimed how to have knowledge that prepare them the dream budget adhering media plan
Name of Lecturer(s)
Learning Outcomes
1Know the location of the media planning of marketing communications.
2Understand by identifying the advertising media planning and strategic perspective.
3Viewer, listener, reader knows the way.
4Decides that a media plan which should take place in the mass media.
5
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
Public relations and advertising, media planning, buying and selling of advertising agency, media clients. research on media audiences, information resources and production methods in the evaluation of Media Planning ?, What is the relationship between advertising and consumer media, Media Planning Activities
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Media planning to nedir.medy, Advertising and Consumer Relations
2Media Research and Planning Process
3Media planning activities
4Media in Testing and Evaluation (Raiting, Tver)
5`Media in Testing and Evaluation (Share, Atsu, GPRS, Ots v.d)
6Marketing Strategy and Structure of Media
7Reach, frequency and Calendaring
8Midterm
9Factors that should be used when the selection of media and media planning and media attention
10Media costs of purchasing problems, Budget
11Create a plan, write and present
12Create a plan, write and present
13Discussing the media planning example
14Final Exam
Recommended or Required Reading
Özkundakç, Mehmet (2009), Media Planning, Life Publications, Istanbul. Multiplexing, M, Y. (2004). Public Relations Media Kit Spring-Systems. Istanbul Başalan, Wise (1998), Media Planning, Recommended Readings, Istanbul. Sissors, Jack J., Baron, Roger, B. (2008) How to Prepare Media Plan, MediaCat Publications, Istanbul. Başalan, Wise (1998), Media Planning, Recommended Readings, istanbulf are, Belma Güneri, (2009), the competition Advertising Key, Nobel, ankarasissors, Jack J., Baron, Roger, B. (2008) Media Plan how prepare, MediaCat Publications, istanbulerol antisperm, (2007), Advertising and Media Planning, Beta Publications, Istanbul ...
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Attending Lectures14228
Self Study14342
Individual Study for Mid term Examination188
Individual Study for Final Examination188
TOTAL WORKLOAD (hours)88
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
PO
11
PO
12
PO
13
PO
14
LO12 3   3 3 3   
LO23 3   3 3 3   
LO33 3   3 3 3   
LO43 3   3 3 3   
LO53 3   3 3 3   
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
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