|
Description of Individual Course UnitsCourse Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | 162200101110 | MEDIA PLANNING | Elective | 1 | 1 | 3 |
| Level of Course Unit | Short Cycle | Objectives of the Course | Advertising and place of the media in public relations strategy, importance, characteristics of the main advertising media, media policy planning, the basic concepts are explained, is aimed how to have knowledge that prepare them the dream budget adhering media plan | Name of Lecturer(s) | | Learning Outcomes | 1 | Know the location of the media planning of marketing communications. | 2 | Understand by identifying the advertising media planning and strategic perspective. | 3 | Viewer, listener, reader knows the way. | 4 | Decides that a media plan which should take place in the mass media. | 5 | |
| Mode of Delivery | Daytime Class | Prerequisites and co-requisities | None | Recommended Optional Programme Components | None | Course Contents | Public relations and advertising, media planning, buying and selling of advertising agency, media clients. research on media audiences, information resources and production methods in the evaluation of Media Planning ?, What is the relationship between advertising and consumer media, Media Planning Activities | Weekly Detailed Course Contents | |
1 | Media planning to nedir.medy, Advertising and Consumer Relations | | | 2 | Media Research and Planning Process | | | 3 | Media planning activities | | | 4 | Media in Testing and Evaluation (Raiting, Tver)
| | | 5 | `Media in Testing and Evaluation (Share, Atsu, GPRS, Ots v.d) | | | 6 | Marketing Strategy and Structure of Media
| | | 7 | Reach, frequency and Calendaring | | | 8 | Midterm | | | 9 | Factors that should be used when the selection of media and media planning and media attention
| | | 10 | Media costs of purchasing problems, Budget
| | | 11 | Create a plan, write and present | | | 12 | Create a plan, write and present | | | 13 | Discussing the media planning example | | | 14 | Final Exam | | |
| Recommended or Required Reading | Özkundakç, Mehmet (2009), Media Planning, Life Publications, Istanbul.
Multiplexing, M, Y. (2004). Public Relations Media Kit Spring-Systems. Istanbul
Başalan, Wise (1998), Media Planning, Recommended Readings, Istanbul.
Sissors, Jack J., Baron, Roger, B. (2008) How to Prepare Media Plan, MediaCat Publications, Istanbul.
Başalan, Wise (1998), Media Planning, Recommended Readings, istanbulf are, Belma Güneri, (2009), the competition Advertising Key, Nobel, ankarasissors, Jack J., Baron, Roger, B. (2008) Media Plan how prepare, MediaCat Publications, istanbulerol antisperm, (2007), Advertising and Media Planning, Beta Publications, Istanbul ... | Planned Learning Activities and Teaching Methods | | Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | None |
| Workload Calculation | |
Midterm Examination | 1 | 1 | 1 | Final Examination | 1 | 1 | 1 | Attending Lectures | 14 | 2 | 28 | Self Study | 14 | 3 | 42 | Individual Study for Mid term Examination | 1 | 8 | 8 | Individual Study for Final Examination | 1 | 8 | 8 | |
Contribution of Learning Outcomes to Programme Outcomes | LO1 | 2 | | 3 | | | | 3 | | 3 | | 3 | | | | LO2 | 3 | | 3 | | | | 3 | | 3 | | 3 | | | | LO3 | 3 | | 3 | | | | 3 | | 3 | | 3 | | | | LO4 | 3 | | 3 | | | | 3 | | 3 | | 3 | | | | LO5 | 3 | | 3 | | | | 3 | | 3 | | 3 | | | |
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
|
|
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
|
|
|