Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
0701408106AGRICULTURAL MARKETINGCompulsory485
Level of Course Unit
First Cycle
Objectives of the Course
Basic concepts about marketing,as well as mentality of marketing and approaches , distribution channels intended for agricultural products, marketing services, marketing- mix strategiesi, market and marketing research, target market selection, on topics such as marketing costs and margins,it is intended to study the situation of basic theoretical knowledge and practical . With emphasis on the problems for agricultural product markets, ıt is intended to development of strategies- various proposals.
Name of Lecturer(s)
Learning Outcomes
1The concept of marketing and marketing mentality, approaches
2Demand and consumption theory, supply and production theory
3Marketing functions of agricultural products, types of market and price formation
4Marketing strategies, distribution channels, target market selection
5Market and marketing research
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1The concept of marketing and marketing mentality, approaches
2The concept of marketing and marketing mentality, approaches
3Demand and consumption theory
4Demand and consumption theory
5Supply and production theory
6Marketing functions of agricultural products
7Marketing functions of agricultural products
8Market varieties and price formation
9" Marketing mix (strategies)"
10Distribution channels, group- seminar work
11Distribution channels, group- seminar work
12Target market selection, group- seminar work
13Market and marketing research
14Marketing costs and marketing margins, group- seminar work
15
16
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination122
Attending Lectures14684
Self Study14228
Individual Study for Mid term Examination5315
Individual Study for Final Examination5420
TOTAL WORKLOAD (hours)150
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
PO
11
PO
12
PO
13
PO
14
PO
15
PO
16
PO
17
PO
18
LO1    4     4     3 
LO24    4      3  3 2
LO3 2 4    23        
LO4      31   3  1   
LO5  2          3    
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476 226 13 14 • e-mail: info@igdir.edu.tr