Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | 1901402501 | AGRICULTURAL MARKETING | Compulsory | 3 | 5 | 4 |
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Level of Course Unit |
First Cycle |
Objectives of the Course |
To teach modern marketing principles and applying this principles to agricultural marketing with some case studies. To create opportunities to gain skills about market organization and market efficiency for agricultural products. |
Name of Lecturer(s) |
Arş. Gör. Dr. Ayça Nur ŞAHİN DEMİREL |
Learning Outcomes |
1 | To be able to understand the definition of marketing and the changes occurring in the marketing concept from past the present | 2 | To have a general insight on supply and demand characteristics of agricultural products | 3 | To be able to calculate elasticity of demand and supply of agricultural products and to be able to interpret how the elasticity will be used in the marketing of agricultural products | 4 | To be able to understand how agricultural prices is occured in different market conditions. | 5 | To be able to understand the pricing of and pricing strategies in agricultural products. |
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Mode of Delivery |
Daytime Class |
Prerequisites and co-requisities |
None |
Recommended Optional Programme Components |
None |
Course Contents |
*The concept of marketing, the analysis of classic and modern marketing * The concept of supply and demand, the factors affecting supply and demand for agricultural products, formation of prices * To examine the concept of elasticity in agricultural products (supply elasticity, price and income elasticity of demand, cross elasticity) * To examine the marketing channels and channel efficiency in agricultural products * to be calculated marketing margin (absolute and relative margins) *New product development and new product development strategies * To examine promotion activities for the use of agricultural marketing practices * To examine the function and contribution of brands and branding in agricultural marketing * To examine the stages of marketing research in agricultural products * To examine the grading and standardization on the bases of products * To put forth market segmentation strategies in agricultural marketing |
Weekly Detailed Course Contents |
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1 | Course description and content, rules and requirements | | | 2 | Marketing, agricultural marketing concepts, marketing environment | | | 3 | Developments and changes in the marketing concept | | | 4 | The concepts of supply and demand, supply and demand analysis of agricultural products | | | 5 | Price and income elasticity of demand for agricultural products, the supply elasticity and cross elasticity | | | 6 | Marketing channels for agricultural products, vehicle characteristics and channel activity | | | 7 | Calculation of absolute and relative marketing margins | | | 8 | Midterm | | | 9 | New products and new product development concepts, strategies and the importance for agricultural marketing | | | 10 | The concept of promotion in marketing and promotion strategies to be hold of agricultural products in the market | | | 11 | The concept of brand and branding, creating brand strategies for agricultural products. | | | 12 | The concept of marketing research in agricultural products and its’ stages | | | 13 | The concept of standardization and grading of agricultural products and examples from some agricultural products | | | 14 | Final | | |
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Recommended or Required Reading |
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Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | | Work Placement(s) | None |
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Workload Calculation |
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Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 1 | 1 |
Attending Lectures | 14 | 6 | 84 |
Individual Study for Mid term Examination | 1 | 5 | 5 |
Individual Study for Final Examination | 1 | 5 | 5 |
Homework | 1 | 10 | 10 |
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Contribution of Learning Outcomes to Programme Outcomes |
LO1 | 5 | | | | | | | | | 2 | | | | | 4 | | | | LO2 | | 3 | | | | 4 | | | | | | | | | | | 3 | | LO3 | | | 5 | | | | | 3 | | | | | | 3 | | | | | LO4 | | | | 2 | | | | | | | | 3 | | | | | | | LO5 | | 3 | | | | | | | | 4 | | | | | 5 | | | |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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