Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
1901402501AGRICULTURAL MARKETINGCompulsory354
Level of Course Unit
First Cycle
Objectives of the Course
To teach modern marketing principles and applying this principles to agricultural marketing with some case studies. To create opportunities to gain skills about market organization and market efficiency for agricultural products.
Name of Lecturer(s)
Arş. Gör. Dr. Ayça Nur ŞAHİN DEMİREL
Learning Outcomes
1To be able to understand the definition of marketing and the changes occurring in the marketing concept from past the present
2To have a general insight on supply and demand characteristics of agricultural products
3To be able to calculate elasticity of demand and supply of agricultural products and to be able to interpret how the elasticity will be used in the marketing of agricultural products
4To be able to understand how agricultural prices is occured in different market conditions.
5To be able to understand the pricing of and pricing strategies in agricultural products.
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
*The concept of marketing, the analysis of classic and modern marketing * The concept of supply and demand, the factors affecting supply and demand for agricultural products, formation of prices * To examine the concept of elasticity in agricultural products (supply elasticity, price and income elasticity of demand, cross elasticity) * To examine the marketing channels and channel efficiency in agricultural products * to be calculated marketing margin (absolute and relative margins) *New product development and new product development strategies * To examine promotion activities for the use of agricultural marketing practices * To examine the function and contribution of brands and branding in agricultural marketing * To examine the stages of marketing research in agricultural products * To examine the grading and standardization on the bases of products * To put forth market segmentation strategies in agricultural marketing
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Course description and content, rules and requirements
2Marketing, agricultural marketing concepts, marketing environment
3Developments and changes in the marketing concept
4The concepts of supply and demand, supply and demand analysis of agricultural products
5Price and income elasticity of demand for agricultural products, the supply elasticity and cross elasticity
6Marketing channels for agricultural products, vehicle characteristics and channel activity
7Calculation of absolute and relative marketing margins
8Midterm
9New products and new product development concepts, strategies and the importance for agricultural marketing
10The concept of promotion in marketing and promotion strategies to be hold of agricultural products in the market
11The concept of brand and branding, creating brand strategies for agricultural products.
12The concept of marketing research in agricultural products and its’ stages
13The concept of standardization and grading of agricultural products and examples from some agricultural products
14Final
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Attending Lectures14684
Individual Study for Mid term Examination155
Individual Study for Final Examination155
Homework11010
TOTAL WORKLOAD (hours)106
Contribution of Learning Outcomes to Programme Outcomes
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LO15        2    4   
LO2 3   4          3 
LO3  5    3     3    
LO4   2       3      
LO5 3       4    5   
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
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