| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 190500205105 | PUBLIC RELATIONS STRATEGIES | Compulsory | 3 | 5 | 4 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| Establishing relationships between various disciplines related to public relations and advertising; To have the necessary expertise in analysis, synthesis and evaluation. |
| Name of Lecturer(s) |
| Öğr. Gör Elif TANER KARAGÖZLÜ |
| Learning Outcomes |
| 1 | At the end of this course, the student will be able to suggest communication approaches suitable for business expectations and benefits in global applications. Sub-Competencies: • Interprets the connections between globalization and communication. • Relates communication studies with international agreements. • Question the most appropriate communication approaches for the institution in the international framework. • Explain how different media systems and news routines affect public relations practices, especially traditional media, digital media, social media and mobile technologies. | | 2 | Will be able to propose solutions for problems that may arise in intercultural business practices. | | 3 | Will be able to evaluate Public Relations studies in a global context. Sub- Competences: • It exemplifies how international companies and international organizations affect the development of public relations in the global arena. • Distinguish similarities and differences between local and international public relations. • Discusses the effectiveness conditions of public relations in multicultural environments. • Recommends strategic decisions within the framework of global public relations. • Discusses the development of global public relations studies within the framework of new communication technologies. • It exemplifies measurement and evaluation studies in global public relations practices. |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| NONE |
| Recommended Optional Programme Components |
| NONE |
| Course Contents |
| The Connection Between Globalization and Communication Approaches
Evaluation of International Agreements in Terms of Communication Approaches
Intercultural Communication and Language Use |
| Weekly Detailed Course Contents |
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| 1 | The Connection Between Globalization and Communication Approaches | | | | 2 | Evaluation of International Agreements in Terms of Communication Approaches | | | | 3 | Intercultural Communication and Language Use | | | | 4 | Intercultural Communication and Nonverbal Communication Problems | | | | 5 | Evaluation of Intercultural Communication in the Business World | | | | 6 | Characteristics of Global Marketing Communication Studies | | | | 7 | Examining the Political, Legal and Economic Framework in Global Marketing | | | | 8 | Examining the Cultural Framework in Global Marketing | | | | 9 | Examining the Cultural Framework in Global Marketing | | | | 10 | Similarities and Differences Between Local and International Public Relations | | | | 11 | Efficiency Conditions of Public Relations in Multicultural Environments | | | | 12 | Strategic Approaches in the Framework of Global Public Relations | | | | 13 | Use of New Communication Technologies in Global Public Relations Studies | | | | 14 | Use of New Communication Technologies in Global Public Relations Studies | | |
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| Recommended or Required Reading |
| Mühlbacher, H., Leihs, H. & Dahringer, L. (2006) International Marketing, 3. edition. Thomson Learning. |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 85 | | Quiz | 1 | 10 | | Attending Lectures | 1 | 5 | | SUM | 100 | |
| Final Examination | 1 | 90 | | Quiz | 1 | 10 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | NONE |
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| Workload Calculation |
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| Midterm Examination | 1 | 30 | 30 |
| Final Examination | 1 | 60 | 60 |
| Quiz | 1 | 10 | 10 |
| Attending Lectures | 1 | 14 | 14 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 5 | 3 | 4 | 5 | 2 | 3 | 5 | 3 | 2 | 1 | 3 | 3 | 3 | 3 | 5 | 3 | 2 | | | 5 | 1 | 1 | 1 | | 1 | 1 | 1 | | LO2 | 5 | 3 | 4 | 4 | 3 | 4 | 4 | 3 | 3 | 1 | 5 | 2 | 2 | 5 | 5 | 2 | 3 | | | 2 | 1 | 1 | 1 | | 1 | 1 | 1 | | LO3 | 5 | 3 | 3 | 3 | 3 | 4 | 3 | 3 | 3 | 1 | 4 | 2 | 2 | 3 | 3 | 2 | 2 | | | 2 | 1 | 1 | 1 | | 1 | 1 | 1 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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