Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
220500302100Compulsory122
Level of Course Unit
First Cycle
Objectives of the Course
To teach basic marketing concepts and modern marketing approaches.
Name of Lecturer(s)
Dr. Öğr. Üyesi Turgay OYMAN
Learning Outcomes
1To be able to describe basic marketing concepts and understandings
2To be able to explain historical transformation of marketing science and factors that contribute to that transformation
3To be able to explain the environmental factors affecting the marketing system and the system components
4To be able to specify the differences and characteristics of consumer and organizational markets with outlines
5To be able to learn elements of marketing mix and discuss applications
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
Marketing principles and methods
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
11 The concept of marketing and identifying the concepts related with marketing, basic marketing process
22 Examination of the historical development of the concept of marketing
33 Macro and micro environmental factors that affect marketing decisions
44 Consumer and industrial buyer/user behaviors
55 Market segmentation
66 Market positioning
77 Product decisions in marketing
88 Midterm
99 Brand, after-sales services, warranty
1010 Price decisions in marketing
1111 Distribution channels and physical distribution
1212 Advertising, Public Relations, Personal selling, Sales Promotions
1313 Case study
1414 Final
Recommended or Required Reading
Pazarlama İlkeleri, İsmet Mucuk
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination122
Attending Lectures12112
Individual Study for Mid term Examination12323
Individual Study for Final Examination13030
TOTAL WORKLOAD (hours)68
Contribution of Learning Outcomes to Programme Outcomes
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1
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9
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10
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11
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12
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13
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14
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15
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17
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18
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PO
20
LO1                    
LO2                    
LO3                    
LO444444444444444455544
LO5                    
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
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