Iğdır University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
220500302100		Compulsory	1	2	2

Level of Course Unit

First Cycle

Objectives of the Course

To teach basic marketing concepts and modern marketing approaches.

Name of Lecturer(s)

Dr. Öğr. Üyesi Turgay OYMAN

Learning Outcomes

1	To be able to describe basic marketing concepts and understandings
2	To be able to explain historical transformation of marketing science and factors that contribute to that transformation
3	To be able to explain the environmental factors affecting the marketing system and the system components
4	To be able to specify the differences and characteristics of consumer and organizational markets with outlines
5	To be able to learn elements of marketing mix and discuss applications

Mode of Delivery

Daytime Class

Prerequisites and co-requisities

None

Recommended Optional Programme Components

None

Course Contents

Marketing principles and methods

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	1 The concept of marketing and identifying the concepts related with marketing, basic marketing process
2	2 Examination of the historical development of the concept of marketing
3	3 Macro and micro environmental factors that affect marketing decisions
4	4 Consumer and industrial buyer/user behaviors
5	5 Market segmentation
6	6 Market positioning
7	7 Product decisions in marketing
8	8 Midterm
9	9 Brand, after-sales services, warranty
10	10 Price decisions in marketing
11	11 Distribution channels and physical distribution
12	12 Advertising, Public Relations, Personal selling, Sales Promotions
13	13 Case study
14	14 Final

Recommended or Required Reading

Pazarlama İlkeleri, İsmet Mucuk

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	100
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	100
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	2	2
Attending Lectures	12	1	12
Individual Study for Mid term Examination	1	23	23
Individual Study for Final Examination	1	30	30
TOTAL WORKLOAD (hours)			68

Contribution of Learning Outcomes to Programme Outcomes

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High