Iğdır University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
180400502102	PUBLIC RELATIONS	Compulsory	1	2	3

Level of Course Unit

First Cycle

Objectives of the Course

To explain the basic public relations activities in a theoretical and practical way.

Name of Lecturer(s)

Dr. Öğr. Üyesi Süleyman Temiz

Learning Outcomes

1	To be able to outline public relations in the functions of business
2	To be able to design tools that can be used in public relations recognition and promotion activities
3	To be able to decide on the solutions of public relations problems

Mode of Delivery

Daytime Class

Prerequisites and co-requisities

N/A

Recommended Optional Programme Components

N/A

Course Contents

1 The concept of public relations 2 Opinion 3 Historical Development of Public Relations 4 Main Element of Public Relations: Communication 5 Image, Social Responsibility, Social Entrepreneurship, Corporate DNA and Reputation Management 6 Operating Levels and Management of Public Relations 7 Organization of Public Relations 8 Midterm Exam 9 Midterm Exam 10 Principles of Public Relations 11 Duties of Public Relations, Tools Used, Methods and Techniques 12 Public Relations in Virtual Environment 13 Public Relations in Crisis Period 14 The Future of Public Relations

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	The concept of public relations
2	Opinion
3	Historical Development of Public Relations
4	Main Element of Public Relations: Communication
5	Image, Social Responsibility, Social Entrepreneurship, Corporate DNA and Reputation Management
6	Operating Levels and Management of Public Relations
7	Organization of Public Relations
8	Midterm Exam
9	Principles of Public Relations
10	Duties of Public Relations, Tools Used, Methods and Techniques
11	Public Relations in Virtual Environment
12	Public Relations in Crisis Period
13	The Future of Public Relations

Recommended or Required Reading

Public Relations in Public Administration, Concepts-Institutions-Applications, Ahmet Hamdi Aydın, İbrahim Ethem Taş

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	100
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	100
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Work Placement(s)

N/A

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	2	2
Makeup Examination	1	2	2
Observation	14	3	42
Reading	5	3	15
Report	10	3	30
Homework	1	3	3
TOTAL WORKLOAD (hours)			95

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11	PO 12	PO 13	PO 14
LO1	4	4	4	4	4	4	4	4	4	4	4	4	4	4
LO2	4	4	4	4	4	4	4	4	4	4	4	4	4	4
LO3	4	4	4	4	4	4	4	4	4	4	4	4	4	4

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High