Iğdır University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
170500106104	MARKETING RESEARCH	Compulsory	3	6	5

Level of Course Unit

First Cycle

Objectives of the Course

Name of Lecturer(s)

Prof. Dr. Başaran KARADEMİR

Learning Outcomes

1. Comprehends the historical development of marketing research. 2. What type of information marketing research can provide and defines how it is used in management. 3. Will be able to define various research methods, interpret their strengths and weaknesses compared to 4. Which marketing research in different marketing problems decides which method is appropriate. 5. Defines basic measurement techniques and data collection methods. 6. Designs and implements a marketing research project in business life.

Mode of Delivery

Daytime Class

Prerequisites and co-requisities

Recommended Optional Programme Components

Course Contents

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1
2
3
4
5
6
7
8
9
10
11
12
13
14

Recommended or Required Reading

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	100
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	100
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	1	1
Individual Study for Mid term Examination	1	60	60
Individual Study for Final Examination	1	80	80
TOTAL WORKLOAD (hours)			142

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15
LO1	3	1	4	4	5	5	5	4	5	5	2	5	5	5	5

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High