Iğdır University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
150400307101	E-BUSINESS	Compulsory	4	7	4

Level of Course Unit

First Cycle

Objectives of the Course

Introduction to E-Business explores what an e-business is and how it is managed. E- business is an interdisciplinary topic encompassing both business and technology. Basic business aspects and applications throughout the business world include commercial business, government, education, and health services. The major characteristics, opportunities and limitations of this form of business are explored. Students study various issues and risks that exist in the rapidly changing world of e-business.

Name of Lecturer(s)

Dr. Öğr. Üy. Ayaz Yusuf ALTIN

Learning Outcomes

1	Identify and explain the variety of e-business models, i.e., business to business, business to customer, consumer to consumer;
2	Define and describe the term “Internet economy”
3	Recognize the key implementation issues along with the e-business system design;
4	Catch the enterprise data storage technology and management issues for e-Business systems;
5	Evaluate the existing e-business system with an architectural vision and performance perspective;

Mode of Delivery

Daytime Class

Prerequisites and co-requisities

Introduction to Business

Recommended Optional Programme Components

None

Course Contents

Electronic business or e-business has been dramatically changing the way today’s businesses operate and compete in the global marketplace. Nevertheless, most people including the businessmen are focusing on how to utilize the e-Business system as a tool to effectively implement traditional business strategies, few cares about the engineering construction of those systems. This course provides an overview of e-business ENGINEERING from an architectural perspective, and introduces the fundamental concepts and frameworks of computer patterns for e-business with which to examine the existing e-business models, the prevalent enabling technologies, and the strategic issues confronting the legacy firms. The efficiency, performance, capacity, and practical design of e-Business engineering systems will be covered with the best practice of e-business experience.

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Internet Consumers and Market Research	X	X
2	Advertising	X	X
3	Business to Business (B2B) E-Commerce	X	X
4	E-Marketplace and its dynamics	X	X
5	B2B Support Services	X	X
6	Introduction to E-Business and its Environment	X	X
7	Economics of E-Business	X	X
8	Midterm Exam	X	X
9	E-Business Applications	X	X
10	E-Business Strategic Management	XX
11	Privacy and Legal Issues	X	X
12	E-Business Emerging Issues	X	X
13	Mobile Commerce	X	X
14	Final Exam	X	X

Recommended or Required Reading

Course materials which will be delivered by Teacher

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	100
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	100
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	1	1
Attending Lectures	12	3	36
Individual Study for Mid term Examination	5	5	25
Individual Study for Final Examination	8	8	64
TOTAL WORKLOAD (hours)			127

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11	PO 12	PO 13	PO 14
LO1	5		5					5
LO2	5		5					5
LO3	5		5					5
LO4	5		5					5
LO5	5		5					5

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High