| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 2104002106 | | Compulsory | 1 | 2 | 2 |
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| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| Making the student communicate with the people and the customers taking into account intra-organizational communication system and organizational structure and use Turkish effectively and choose the most appropriate type of communication according to working prosperity while carrying out marketing activities.
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| Name of Lecturer(s) |
| Öğr.Gör.Suzan MOÇ |
| Learning Outcomes |
| 1 | choosing the most suitable type of communication. | | 2 | communicating verbally. | | 3 | communicating in writing. | | 4 | communicating non-verbally. | | 5 | using Turkish effectively | | 6 | using Turkish effectively in writing. | | 7 | providing intraorganizational formal communication. | | 8 | providing non-intraorganizational formal communication. | | 9 | communicating outside the organization. | | 10 | using free time during communication effectively and efficiently. |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| "1. using types of communication
a. choosing the type of communication which is suitable for the purpose according to Characteristics of the business and the customer.
b. communicating verbally using appropriate expressions according to Customer or staff.
c. According to customer or staff, communicating in writing as to the appropriate format and content.
d. communicating non-verbally in appropriate way for Socio-cultural characteristics of the customer or the staff
2. using of Turkish Effectively
a. talking Turkish effectively in the rules of diction.
b. writing Turkish effectively,according to the rules of spelling of Turkish Language Institution.
3. making Organizational communication
a. communicating Effectively and formally according to organizational structure and communication system,
b. communicating the non-formally and effectively within the organization According to organizational culture
c. communicating effectively with People and institutions outside the organization, according to organizational structure and properties of these individuals and institutions .
d. According to the characteristics of the target group, using communication tools effectively and efficiently."
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| Weekly Detailed Course Contents |
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| 1 | choosing the type of communication which is suitable for the purpose
| | | | 2 | communicating verbally
| | | | 3 | communicating in writing
| | | | 4 | communicating in writing
| | | | 5 | communicating non-verbally
| | | | 6 | communicating non-verbally
| | | | 7 | using of Turkish Effectively
| | | | 8 | using of Turkish Effectively
| | | | 9 | writing Turkish effectively
| | | | 10 | communicating Effectively and formally according to organizational structure and communication system,
| | | | 11 | communicating the non-formally and effectively within the organization According to organizational culture
| | | | 12 | communicating the non-formally and effectively within the organization According to organizational culture
| | | | 13 | communicating effectively with People and institutions outside the organization
| | | | 14 | 10- using free time during communication effectively and efficiently.
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| Recommended or Required Reading |
| GENERAL COMMUNICATION .ERKAN AKGÖZ, DR.MURAT SEZGİN
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| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 2 | 28 |
| Self Study | 14 | 1 | 14 |
| Individual Study for Mid term Examination | 1 | 8 | 8 |
| Individual Study for Final Examination | 1 | 8 | 8 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | | | | | | | | | | | | | 5 | | | | | | | LO2 | | | | | | | | | | | | | 5 | | | | | | | LO3 | | | | | | | | | | | | | 5 | | | | | | | LO4 | | | | | | | | | | | | | 5 | | | | | | | LO5 | | | | | | | | | | | | | 5 | | | | | | | LO6 | | | | | | | | | | | | | 5 | | | | | | | LO7 | | | | | | | | | | | | | 5 | | | | | | | LO8 | | | | | | | | | | | | | 5 | | | | | | | LO9 | | | | | | | | | | | | | 5 | | | | | | | LO10 | | | | | | | | | | | | | 5 | | | | | |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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