Iğdır University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
3305003102	INSURANCE AND BANK MARKETING	Compulsory	2	3	3

Level of Course Unit

Short Cycle

Objectives of the Course

Manufacturing, distribution and pricing activities of Bank and insurance services.

Name of Lecturer(s)

Öğr. Gör. Selim Takur

Learning Outcomes

1	"1-The concept of banking services and its properties are learned.
2	"2-Efforts of the quality of services, pricing and distribution are recognized.
3	"3-Personal sales efforts in Banking are understood.
4	"4-Competition, modern banking activities, rapid developments in information technology are learned.
5	"5-Information related to the development of the insurance sector is acquired.
6	"6-The marketing activities of the insurance industry.are learned.
7	"7-Insurance sector management and pricing distribution effort are learned.
8	8-The efforts of the industry promotion are recognized.

Mode of Delivery

Daytime Class

Prerequisites and co-requisities

None

Recommended Optional Programme Components

None

Course Contents

Concept of banking services and its properties are learned. The quality of service, pricing and distribution efforts are recognized.

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	"Banking and Marketing "
2	"The concept of services in banking. "
3	"Pricing of bank services "
4	"Distribution of bank services "
5	"Bank promotion services "
6	"Insurance and marketing "
7	"Insurance services, the development process, the process of life "
8	"Marketing planning in insurance services "
9	"Pricing in insurance services, "
10	"Distribution of insurance services "
11	"Insurance on the Internet "
12	Insurance promotion services
13	Direct marketing in insurance
14	Promotion in insurance services

Recommended or Required Reading

"Ders Kitabı 1- Kılıç.Levend-Bankacılık ve Sigorta pazarlaması-Eskişehir Eylül.2006 Önerilen Kitaplar 1-Marmara üniv.yayınları-Bankacılıkta hizmet, kalite ve sunumunu geliştirme şekilleri "

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	100
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	100
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	1	1
Attending Lectures	14	3	42
Self Study	14	3	42
Individual Study for Mid term Examination	1	5	5
Individual Study for Final Examination	1	5	5
TOTAL WORKLOAD (hours)			96

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15
LO1	5			5		5	5						5
LO2	5					5	5
LO3	5			4		5	5
LO4	5			4		4	5
LO5	5	5		5		5	5						5
LO6	5	5		5		5	5
LO7	5	5		5		5	5
LO8	5	3		3		5	5

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High