Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | 2105003101 | INSURANCE AND BANK MARKETING | Compulsory | 2 | 3 | 3 |
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Level of Course Unit |
Short Cycle |
Objectives of the Course |
Manufacturing, distribution and pricing activities of Bank and insurance services. |
Name of Lecturer(s) |
Öğr. Gör. Selim Takur |
Learning Outcomes |
1 | "1-The concept of banking services and its properties are learned. | 2 | "2-Efforts of the quality of services, pricing and distribution are recognized. | 3 | "3-Personal sales efforts in Banking are understood. | 4 | "4-Competition, modern banking activities, rapid developments in information technology are learned. | 5 | "5-Information related to the development of the insurance sector is acquired. | 6 | "6-The marketing activities of the insurance industry.are learned. | 7 | "7-Insurance sector management and pricing distribution effort are learned. | 8 | 8-The efforts of the industry promotion are recognized. |
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Mode of Delivery |
Daytime Class |
Prerequisites and co-requisities |
None |
Recommended Optional Programme Components |
None |
Course Contents |
Concept of banking services and its properties are learned. The quality of service, pricing and distribution efforts are recognized. |
Weekly Detailed Course Contents |
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1 | "Banking and Marketing
"
| | | 2 | "The concept of services in banking.
"
| | | 3 | "Pricing of bank services
"
| | | 4 | "Distribution of bank services
"
| | | 5 | "Bank promotion services
"
| | | 6 | "Insurance and marketing
"
| | | 7 | "Insurance services, the development process, the process of life
"
| | | 8 | "Marketing planning in insurance services
"
| | | 9 | "Pricing in insurance services,
"
| | | 10 | "Distribution of insurance services
"
| | | 11 | "Insurance on the Internet
"
| | | 12 | Insurance promotion services
| | | 13 | Direct marketing in insurance | | | 14 | Promotion in insurance services | | |
|
Recommended or Required Reading |
"Ders Kitabı
1- Kılıç.Levend-Bankacılık ve Sigorta pazarlaması-Eskişehir Eylül.2006 Önerilen Kitaplar
1-Marmara üniv.yayınları-Bankacılıkta hizmet, kalite ve sunumunu geliştirme şekilleri
" |
Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | None |
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Workload Calculation |
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Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 1 | 1 |
Attending Lectures | 14 | 3 | 42 |
Self Study | 14 | 3 | 42 |
Individual Study for Mid term Examination | 1 | 5 | 5 |
Individual Study for Final Examination | 1 | 5 | 5 |
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Contribution of Learning Outcomes to Programme Outcomes |
LO1 | 5 | | | 5 | | 5 | 5 | | | | | | 5 | | | LO2 | 5 | | | | | 5 | 5 | | | | | | | | | LO3 | 5 | | | 4 | | 5 | 5 | | | | | | | | | LO4 | 5 | | | 4 | | 4 | 5 | | | | | | | | | LO5 | 5 | 5 | | 5 | | 5 | 5 | | | | | | 5 | | | LO6 | 5 | 5 | | 5 | | 5 | 5 | | | | | | | | | LO7 | 5 | 5 | | 5 | | 5 | 5 | | | | | | | | | LO8 | 5 | 3 | | 3 | | 5 | 5 | | | | | | | | |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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