Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
202201303100ENTRY INTO BUSINESSCompulsory234
Level of Course Unit
Short Cycle
Objectives of the Course
One of the main tasks of microeconomics is to provide an understanding of the price system. In this context, the nature and interest of economics, some basic economic concepts such as needs, resources, scarcity, choice, positive and normative economics, supply and demand, elasticities of supply and demand, market equilibrium, changes in market balance and price controls are teached. Thus, a basic level of skills of understanding and interpretation of real life events are intended to be provided in this course.
Name of Lecturer(s)
Öğr. Gör. Evin BAYAR
Learning Outcomes
1Students will be able to adapt the way of economic thinking to the facts of daily life.
2Students will be able to understand basic microeconomics and macroeconomics.
3Students will be able to create simple models of microeconomic and macroeconomic phenomena.
4Students will be able to explain the decisions taken in daily life with microeconomic and macroeconomic concepts.
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
The course examines the individual behaviors underlying the general economic events, the different approaches of the economic parties, the formation of the equilibrium mechanism, the formation of prices and the rebalancing processes of imbalances.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1NATURE OF MICROECONOMICS - The Nature and Interest of Microeconomics - The Importance of Prices on Economic Life - Price System And The Microeconomic - Functions And Determination of Prices - Positive and Normative Economics
2DEMAND ASPECT OF THE MARKET - Quantity Demanded - Factors Affecting Quantity Demanded - Demand Table and Curve - Changes in the Demand Curve - Changes in the Quantity Demand And Demand
3PRICE ELASTICITY OF DEMAND - Price Elasticity of Demand - Arc Elasticity vs Point Elasticity - Measurement of Elasticity - Measurement of Point Elasticity - A Practical Method to Measure Point Elasticity: The Rule of PAPO - Measurement of Arc Elasticity - Exceptions Related To Elasticity of Demand
4SUPPLY ASPECT OF THE MARKET - Quantity Supplied - Factors Affecting Quantity Supplied - Supply Table and Curve - Changes in the Supply Curve - Changes In The Quantity Supplied And Supply
5PRICE ELASTICITY OF SUPPLY - Price elasticity of supply - Measurement of elasticity - Point elasticity - Arc elasticity - Exceptions Related to Elasticity of supply
6MARKET EQUILIBRIUM, CHANGES IN MARKET BALANCE - Market Equilibrium - The Effects of Changes in Demand Curve on Price - The Effects Of Changes in Supply Curve on Price - Effects of a Special Sale Tax on Price - Sale Tax (% Tax) - Tax Burden - Price Controls - Base Prices - Ceiling Prices
7CONSUMER PREFERENCES - Utility Analysis - Nature of Consumer Preferences - Total and Marginal Utility - Cardinal and Ordinal Utility
8Midterm Exam
9INDIFFERENCE CURVES - Properties of Indifference Curves - Marginal Rate of Substitution - The Relationship Between Marginal Benefits of Goods and Marginal Rate of Substitution
10BUDGET LINE AND CONSUMER BALANCE - Budget Line - Definition of Budget Line - Changes İn Budget Line - Consumer Balance - Ordinal Utility Approach - Corner Solutions - Cardinal Utility Approach
11CONSUMER BEHAVIOR AND INDIVIDUAL DEMAND -Changes in Income - Income-Consumption Curve and Engel Curve - Normal and Inferior Good -Changes in Price - Price - Consumption Curve and Individual Demand Curve - Price - Consumption Curve, Total Expenditure and Price Elasticity of Deman
12EFFECTS OF INCOME AND SUBSTITUTION (CLASİK APPROACH) - Nature of Income and Substitution Effects - Income and Substitution Effects for Normal Good - Income and Substitution Effects for Inferior Good
13EFFECTS OF INCOME AND SUBSTITUTION (HICKS APPROACH) - Income and Substitution Effects for Normal Good - Income and Substitution Effects for Inferior Good
14EFFECTS OF INCOME AND SUBSTITUTION (SLUTSKY APPROACH) - Income and Substitution Effects for Normal Good - Income and Substitution Effects for Inferior Good MARKET DEMAND AND ELASTICITIES - Market Demand for a Good - Price Elasticity of Market Demand - Income Elasticity of Demand - Cross Elasticity of Demand
15Final Exam
Recommended or Required Reading
BOCUTOĞLU Ersan and BERBER Metin Introduction to General Economy (Genel İktisada Giriş), 2014, Ekin Pub., Bursa DİNLER, Zeynel Introduction to Economy (İktisada Giriş), 2008, Ekin Pub, Bursa.
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination122
Self Study148112
Individual Study for Mid term Examination111
Individual Study for Final Examination111
Homework144
TOTAL WORKLOAD (hours)121
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
LO1445555
LO2545543
LO3535343
LO4355534
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
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