Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
3319002102INTERNATIONAL MARKETINGCompulsory122
Level of Course Unit
Short Cycle
Objectives of the Course
With this course the student can know lots of things about the recognition and implementation of international marketing strategies
Name of Lecturer(s)
Öğr. Gör. Melahat BARİK
Learning Outcomes
1To recognize the economic and environmental factors affecting the international marketing process.
2To recognize the socio-cultural environmental factors that affect international marketing process.
3To make the global market research.
4To determine the global market entry strategies.
Mode of Delivery
Evening Education
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
1.ECONOMIC ENVIRONMENT 2.CULTURAL ENVIRONMENT 3. INTERNATIONAL MARKETING RESEARCH 4.INTERNATIONAL MARKETING STRATEGIES
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Basic Concepts of International Marketing
2Economic Classification of Countries
3Evaluation of the International Economic Environment
4Evaluation of the International Economic Environment
5Technological Environment
6International Marketing and Cultural Relations
7Culture and Purchasing Behavior
8Political and Legal Environment
9Market Research Types According to Purpose and Scope
10Market Research Types According to Purpose and Scope
11International Marketing Research
12International Marketing Research Process
13International Marketing Strategies
14International Marketing Strategies
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
SUM0
End Of Term (or Year) Learning ActivitiesQuantityWeight
SUM0
SUM0
Language of Instruction
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Attending Lectures14228
Self Study14228
Individual Study for Mid term Examination144
Individual Study for Final Examination144
TOTAL WORKLOAD (hours)66
Contribution of Learning Outcomes to Programme Outcomes
PO
1		PO
2		PO
3		PO
4		PO
5		PO
6		PO
7		PO
8		PO
9		PO
10		PO
11		PO
12		PO
13		PO
14
LO12             
LO2 4            
LO3    5         
LO4              
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
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